Video Ad Tech Company Unruly Brings First Native Video SSP Offering to Videology Clients
Videology Clients in the UK Can Programmatically Access Unruly’s In-Feed Native Video Format Across Premium Publishers
LONDON – June 18, 2015 – Video ad tech company Unruly today announces it has partnered with Videology, one of the world’s leading video advertising technology platforms, to make Unruly’s exclusive In-Feed native placements available to Videology clients within the UK.
Integration with Unruly’s proprietary SSP UnrulyX™ allows Videology to provide its clients with direct access to premium publishers who are running the native video format. Videology users will now be able to access nearly half a billion monthly impressions via UnrulyX’s direct publisher relationships with hundreds of premium destinations, including Hearst UK and IDG portfolio publications.
As a result of the partnership, Videology clients can utilise Unruly’s proprietary Liquid Layout Engine, which automatically adapts the video ad to the design and layout of the publisher’s desktop, tablet and mobile sites in real-time. This enables cross-device, multi-screen advertising for programmatic native placements across the mobile web and desktop environments.
Native video placements will be secured programmatically through UnrulyX and appear in Unruly’s proprietary In-Feed player, which only begins to play once scrolled in-view, with no restriction on video length.
The UnrulyX integration ensures that Videology customers are ensured of a brand safe environment through both proprietary and third party measurement tools that verify both high viewability levels and human traffic.
Videology’s UK MD, Rich Astley, said: “Native video and mobile are key growth areas in the digital advertising space, so we are delighted to be able to offer our UK clients access to Unruly’s premium supply of native video placements.”
“With their video-centric outlook on digital advertising, Videology is one of the leading digital advertising companies and we are excited to launch this programmatic partnership and to bring UnrulyX inventory to its user base,” said Scott Button, Unruly CEO.
“We’ve been focused on squaring the circle of programmatic native video and providing a solution to that offers placements that only begin to play once in-view through UnrulyX.”
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UNRULY, UnrulyX and associated logos, designs and other marks are trademarks and/or registered trademarks of Unruly Group Limited in the United Kingdom, the United States of America and elsewhere. Other trademarks are owned by their respective owners.
Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands already trust Unruly to connect with audiences at speed and scale across the Open Web.
Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.36 billion monthly unique users across mobile, tablet and desktop devices. UnrulyX is the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB.
Unruly employs 200 people across 15 offices, with regional HQs in London, New York and Singapore. Its super power is emotional ad tech. Its secret weapon is passionate people on a mission to #DeliverWow.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.