With Super Sunday TV audiences now surpassing 100 million and the cost of a single 30-second, in-game spot skyrocketing to more than $4 million, the term “winning the Super Bowl” has taken on a whole new meaning.
The trophy may be pride and place on the Baltimore Ravens mantelpiece, but with the stakes so high for some of the world’s biggest brands, the real winners of the Super Bowl are the ones in slick suits and skinny ties rather than pads and helmets.
But which brand ‘won’ Super Bowl 2013? Well, while the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into an online phenomenon.
Dan Best, Planning and International Activation Director at Unruly, said: “Creating contagious online content won’t work by just getting the biggest celebrities or YouTube stars to promote your brand, it is about creating a powerful emotional connection with your audience. Budweiser did just that. Their ad, Brotherhood, really touched a nerve, becoming the most shared Super Bowl ad of all time within just five days, easily doubling the number of shares The Force attracted in the same period in 2011.”
We know that Budweiser’s Brotherhood was the most shared ad of Super Bowl 2013, but which brand attracted the most shares? Find out below in the most shared Super Bowl brand 2013 chart. Find out how to improve your share rate and top the Viral Video Chart.