The Most Shared Brands Of Super Bowl 2013

With Super Sunday TV audiences now surpassing 100 million and the cost of a single 30-second, in-game spot skyrocketing to more than $4 million, the term “winning the Super Bowl” has taken on a whole new meaning.

The trophy may be pride and place on the Baltimore Ravens mantelpiece, but with the stakes so high for some of the world’s biggest brands, the real winners of the Super Bowl are the ones in slick suits and skinny ties rather than pads and helmets.

But which brand ‘won’ Super Bowl 2013? Well, while the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into an online phenomenon.

Dan Best, Planning and International Activation Director at Unruly, said: “Creating contagious online content won’t work by just getting the biggest celebrities or YouTube stars to promote your brand, it is about creating a powerful emotional connection with your audience. Budweiser did just that. Their ad, Brotherhood, really touched a nerve, becoming the most shared Super Bowl ad of all time within just five days, easily doubling the number of shares The Force attracted in the same period in 2011.”

We know that Budweiser’s Brotherhood was the most shared ad of Super Bowl 2013, but which brand attracted the most shares? Find out below in the most shared Super Bowl brand 2013 chart. Find out how to improve your share rate and top the Viral Video Chart.

06/12/202306/09/2023
Tremor International Group Rebrands as Nexxen
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05/09/202305/09/2023
In a First, Tremor International to Offer Green Media Products on CTV, Powered by Scope3 Data
Curated deals in the Unruly SSP package supply across display, video and now, CTV based on publishers’ scores against carbon emission measurement methodology With a direct path to purchase from Amobee to Unruly, Tremor’s end-to-end platform cuts energy costs and drives efficiencies across the advertising supply path New York – May 9, 2023 – Tremor International, a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced a global partnership with Scope3, the source of truth for supply chain carbon emissions data, which, in a first for the market, sees Scope3’s carbon emission measurement methodology applied to CTV inventory. Through Unruly, the SSP in Tremor’s platform, buyers
05/02/202305/01/2023
Unruly SSP Partners with TCL FFALCON to Expand Premium TV Inventory Access Globally
Following the integration of the Amobee DSP into Tremor International’s end-to-end platform, advertisers gain direct access to impactful streaming supply in the TCL Channel May 2, 2023 (New York) – Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, and the supply-side platform (“SSP”) in Tremor International’s end-to-end platform, today announced a partnership with TCL FFALCON (“TCL”), a global leading Internet and AI×IoT service platform, providing advertisers with the opportunity to deliver highly impactful, relevant ads to receptive audiences across the US, Europe and APAC. Following the integration of the Amobee demand-side platform (“DSP”) into Tremor International’s end-to-end platform, the partnership between TCL FFALCON and Unruly grants advertisers leveraging Amobee direct access to TCL FFALCON’s innovative ad units on premium CTV/OTT inventory