Insight

Data-driven insight for brands

Using proprietary data on consumer behavior and video sharing trends, we regularly make our research findings public. We enjoy collaborating with leading academics from around the globe including scholars at Harvard Business School, the University of Cambridge, Stanford University and The Centre for Digital Video Intelligence to help advertisers inform their video marketing strategies.

The age of interruption is over

Ad blocking use has reached record highs and the mobile-monetization gap is growing.

We’ve created the UnrulyX Lab to help publishers create killer content (that people want to watch and share) and monetize their site in ways that will help increase reader loyalty.  Unruly will show advertisers how to reach their audiences in ways that won’t alienate them.

The UnrulyX Lab guides publishers and programmatic buyers through a deep-dive on digital video strategy in order to create and launch content that add value, vs. noise, to people’s lives.

The Digital Landscape Is Changing Fast

Video advertising has reached a critical point in its evolution. We’re in a post-viral era, where social media has grown more crowded than ever and consumers are overwhelmed by the flood of digital content in their feeds. Marketers must evolve their advertising if they want to re-connect with their consumers, especially as trust in brands reaches an all time low and ad blocking usage reaches an all time high.

Brands and agencies can book a range of topical and customised sessions to experience the interactive Future Video Lab and benefit from interactive, data-driven intelligence. The Lab is designed to help you future-proof your digital video strategy and create and deliver ads that people want to watch (not skip).

Are you down under? We’ve teamed up with News Australia and Storyful to launch the Future Media Lab.

Get to the heart of what moves people

2015 was a year where inspiration and happiness shone through in video advertising. How do we know this? By drawing insight from our data set of nearly 1 million qualitative consumer responses.

Unruly Pulse provides insight into the emotional trends of video advertising across sectors, specific brands and major zeitgeist events. Brands and agencies can understand their brand position relative to their category and competitors.  

– Make data-driven decisions to drive purchase intent & brand metrics

– Track how emotions resonate over time

– Find out what motivates viewers to share a piece of content

You can see a beta version of the dashboard in action at our Future Video Lab.

On all things social video

At Unruly, we like to #ShareTheLove  .  Just for you, we’ve curated a collection of our favorite books and papers discussing digital video, ads and memes. Prepare to have your synapses tickled!

Share the love!