Video advertising has reached a critical point in its evolution. We’re in a post-viral era, where social media has grown more crowded than ever and consumers are overwhelmed by the flood of digital content in their feeds. Marketers must evolve their advertising if they want to re-connect with their consumers, especially as trust in brands reaches an all time low and ad blocking usage reaches an all time high. Brands and agencies can book a range of topical and customised sessions to experience the interactive Future Video Lab and benefit from interactive, data-driven intelligence. The Lab is designed to help you future-proof your digital video strategy and create and deliver ads that people want to watch (not skip).
Data-driven insight for brands
Using proprietary data on consumer behavior and video sharing trends, we regularly make our research findings public. We enjoy collaborating with leading academics from around the globe including scholars at Harvard Business School, the University of Cambridge, Stanford University and The Centre for Digital Video Intelligence to help advertisers inform their video marketing strategies.
The Lowdown: What Millennials Love, Hate and Want From Video Advertising
Millennials are more than twice as likely to share video ads; Our new study highlights what Millennials love, hate and want from online ads.
The Science Of Business Sharing
Alpha Grid surveyed 87 senior business and governmental leaders in person and online – using questions and analysis overseen by Unruly
Unruly Pulse™ - 7 Steps To Sporting S.U.C.C.E.S.S.
Tired of seeing your video sit out on the sidelines? Using our Unruly Pulse insight tool, we’ve got the data you need to get your digital video warmed up for any sporting event.
Future Video Lab Manifesto For Publishers
We have created a guide for which gives publishers tips to follow to help beat the ad blockers.
Unruly Video Sharing Awards 2015
The Internet has spoken! For the third annual year, Unruly honored the most viral ads in the industry with “Golden Cat” Awards for the most shared online ads of 2015.
TV Promos And The Millennial Shift UK Edition
Top 5 tips for driving video sharing among millennials.
The Future Of Video Advertising
The digital landscape is changing fast. We surveyed 3,200 people around the world to find out what they love, hate and want from advertising in the future.
Science of Sharing: Super Bowl XLIX Study
More than half of viewers watched Super Bowl ads online, not on TV. Read the full report here.
How To Create Videos For The 21st Century Content Stack
How to create a whole stack of video assets and creative elements to best fit the gamut of environments.
Programmatic Video Pulse 2015
The largest survey of its kind identifies new trends, hurdles and opportunities as the video ecosystem undergoes the biggest transformation yet in programmatic execution.
5 Things You Need to Know About Emotional Advertising
It’s official! Advertising has discovered its sensitive side.
10 Social Video Trends To Look Out For In 2015
What can you expect from video advertising in 2015? We have the answers!
5 Plays Every Marketer Needs to Be A Super Bowl MVP
Find out what went right, and wrong, in the Super Bowl XLVIII online pre- and post-game.
9 Social Video Trends of 2014
From a newly-crowned most shared ad to new industry standards and evolving ways of buying and selling video inventory, 2014 certainly kept video marketers on their toes.
Unruly Video Sharing Awards Winners 2014
A full run down of all the movers and shakers in the social video world for 2014
Geography of Sharing
Did you know 17.9% of Internet users account for more than 80% of video shares? Find out more about your country’s sharing behaviour in our report.
Find out how you can create a video which drives ROI and gets shared across the Open Web.
Economics of Attention Key Takeaways
Learn more about Harvard Business School’s Thales S. Teixeira’s research from The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do About It.
Unruly Super Bowl Playbook 2014
Unruly’s Super Bowl Playbook will help extend the ROI of your Big Game and help you be crowned Super Bowl MVP.
Viral Marketing: The Science of Sharing
Find out which emotional triggers are most likely to get shared online to drive brand recall and which social platforms advertisers can use to grow their market share.