Video advertising has reached a critical point in its evolution. We’re in a post-viral era, where social media has grown more crowded than ever and consumers are overwhelmed by the flood of digital content in their feeds. Marketers must evolve their advertising if they want to re-connect with their consumers, especially as trust in brands reaches an all time low and ad blocking usage reaches an all time high. Brands and agencies can book a range of topical and customised sessions to experience the interactive Future Video Lab and benefit from interactive, data-driven intelligence. The Lab is designed to help you future-proof your digital video strategy and create and deliver ads that people want to watch (not skip).
Data-driven insight for brands
Using proprietary data on consumer behavior and video sharing trends, we regularly make our research findings public. We enjoy collaborating with leading academics from around the globe including scholars at Harvard Business School, the University of Cambridge, Stanford University and The Centre for Digital Video Intelligence to help advertisers inform their video marketing strategies.
TV Promos And The Millennial Shift UK Edition
Top 5 tips for driving video sharing among millennials.
Unruly Future Video Lab Menu
Brand and agencies can book customized training sessions listed in this menu to experience the Future Video Lab and benefit from interactive, data-driven intelligence.
Science of Sharing: Super Bowl XLIX Study
More than half of viewers watched Super Bowl ads online, not on TV. Read the full report here.
Top Tips For Winning Big This Retail Season
Back-to-School and the Holidays are upon us. Here’s how to get your video ad seen and shared during these crowded advertising seasons.
Programmatic Video Pulse 2015
The largest survey of its kind identifies new trends, hurdles and opportunities as the video ecosystem undergoes the biggest transformation yet in programmatic execution.
The Science of Sharing: TV Promos & The Millennial Shift
How to get millennials viewing your promos, driving word of mouth & watching TV again.
10 Social Video Trends To Look Out For In 2015
What can you expect from video advertising in 2015? We have the answers!
10 Tips To Power Up Your Social Video With Programmatic
Unruly’s top 10 tips to help you protect your brand and avoid potential pitfalls as you make the most of programmatic video.
9 Social Video Trends of 2014
From a newly-crowned most shared ad to new industry standards and evolving ways of buying and selling video inventory, 2014 certainly kept video marketers on their toes.
Unruly Science of Sharing 2014: Super Bowl Study
Using data from Unruly ShareRank™, this report analyzes whether celebrities are worth the budget and the key variables affecting sharing success.
Geography of Sharing
Did you know 17.9% of Internet users account for more than 80% of video shares? Find out more about your country’s sharing behaviour in our report.
Science of Sharing 2014: Movies Promo
This report analyzes the unique trending patterns for movie trailers and gives key insights to show how studios can use video to maximize online buzz and drive opening weekend box office revenue.
Economics of Attention Key Takeaways
Learn more about Harvard Business School’s Thales S. Teixeira’s research from The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do About It.
Unruly Social Video Report Q1 2014
This latest report identifies the various verticals, brands and video campaigns making waves across the Open Web.
Viral Marketing: The Science of Sharing
Find out which emotional triggers are most likely to get shared online to drive brand recall and which social platforms advertisers can use to grow their market share.
Unruly Vine Guide for Brands
Unruly’s Vine Guide For Brands offers key insights and tips for brands looking to leverage highly shareable, real-time video content as part of their marketing strategies.