Video advertising has reached a critical point in its evolution. We’re in a post-viral era, where social media has grown more crowded than ever and consumers are overwhelmed by the flood of digital content in their feeds. Marketers must evolve their advertising if they want to re-connect with their consumers, especially as trust in brands reaches an all time low and ad blocking usage reaches an all time high. Brands and agencies can book a range of topical and customised sessions to experience the interactive Future Video Lab and benefit from interactive, data-driven intelligence. The Lab is designed to help you future-proof your digital video strategy and create and deliver ads that people want to watch (not skip).
Data-driven insight for brands
Using proprietary data on consumer behavior and video sharing trends, we regularly make our research findings public. We enjoy collaborating with leading academics from around the globe including scholars at Harvard Business School, the University of Cambridge, Stanford University and The Centre for Digital Video Intelligence to help advertisers inform their video marketing strategies.
Social Video Trends 2016
In 2015, marketers’ thoughts turned to ad blocking while consumers cooed over warm and fuzzy ads. Want to know what to expect from video advertising in 2016? Read Unruly’s Predictions.
Unruly Video Sharing Awards 2015
The Internet has spoken! For the third annual year, Unruly honored the most viral ads in the industry with “Golden Cat” Awards for the most shared online ads of 2015.
Unruly Future Video Lab Menu
Brand and agencies can book customized training sessions listed in this menu to experience the Future Video Lab and benefit from interactive, data-driven intelligence.
The Future Of Video Advertising
The digital landscape is changing fast. We surveyed 3,200 people around the world to find out what they love, hate and want from advertising in the future.
Top Tips For Winning Big This Retail Season
Back-to-School and the Holidays are upon us. Here’s how to get your video ad seen and shared during these crowded advertising seasons.
How To Create Videos For The 21st Century Content Stack
How to create a whole stack of video assets and creative elements to best fit the gamut of environments.
The Science of Sharing: TV Promos & The Millennial Shift
How to get millennials viewing your promos, driving word of mouth & watching TV again.
5 Things You Need to Know About Emotional Advertising
It’s official! Advertising has discovered its sensitive side.
10 Tips To Power Up Your Social Video With Programmatic
Unruly’s top 10 tips to help you protect your brand and avoid potential pitfalls as you make the most of programmatic video.
5 Plays Every Marketer Needs to Be A Super Bowl MVP
Find out what went right, and wrong, in the Super Bowl XLVIII online pre- and post-game.
Unruly Science of Sharing 2014: Super Bowl Study
Using data from Unruly ShareRank™, this report analyzes whether celebrities are worth the budget and the key variables affecting sharing success.
Unruly Video Sharing Awards Winners 2014
A full run down of all the movers and shakers in the social video world for 2014
Science of Sharing 2014: Movies Promo
This report analyzes the unique trending patterns for movie trailers and gives key insights to show how studios can use video to maximize online buzz and drive opening weekend box office revenue.
Find out how you can create a video which drives ROI and gets shared across the Open Web.
Unruly Social Video Report Q1 2014
This latest report identifies the various verticals, brands and video campaigns making waves across the Open Web.
Unruly Super Bowl Playbook 2014
Unruly’s Super Bowl Playbook will help extend the ROI of your Big Game and help you be crowned Super Bowl MVP.
Unruly Vine Guide for Brands
Unruly’s Vine Guide For Brands offers key insights and tips for brands looking to leverage highly shareable, real-time video content as part of their marketing strategies.
Unruly Instagram Video for Brands
Unruly took a deep dive into Instagram’s video offering and unearthed some remarkable findings.