Unruly regularly collaborates with leading academics from around the globe – including scholars at Harvard Business School, the University of Cambridge and Stanford University – to help advertisers and publishers inform their video strategies.
Connected TV (CTV) continues to capture viewers’ attention. With 42% more attention going to CTV since quarantine occurred across the globe, it’s safe to say that user behavior has changed for good. In today’s quickly shifting media landscape, the impact of shifting CTV, OTT, TV and VOD viewership is changing how brands need to approach their advertising strategies.
The holidays are coming – but with the global pandemic still having a significant impact on people’s lives, this year’s festive celebrations are going to be very different. To help brands navigate this new festive landscape, Unruly, in partnership with sister brand Tremor Video, has conducted research into consumers’ shopping behaviors and content viewing habits this holiday season, as well as to gauge their enthusiasm for the upcoming season amid the backdrop of the Coronavirus.
Our Insights experts Rebecca Waring and Terence Scrope present the UK and US findings from research carried out in July 2020, which identifies consumers’ attitudes to CTV, consumption habits and ad preferences five months after the global outbreak of the COVID-19 pandemic.
To help brands navigate the transition to CTV, Unruly has conducted a global survey of 2,562 consumers in the US and the UK that builds on our previous research conducted in April 2020.
Unruly’s VP Insights and Solutions Terence Scroope explores findings from Unruly’s research into the presence and intensity of gender stereotypes in US advertising, highlighting the consequences that negative stereotypes can have on business metrics like purchase intent, brand building and brand favorability.
Unruly’s Insights expert Alex Maguire explores the findings from a research project carried out by Unruly and Lumen on how to best align media buying with consumer attention, in order to deliver on branding and performance metrics.
In this webinar recording, Tremor Video and Unruly’s analytics and insights experts uncover what consumers really want and how to keep them engaged, during the lockdown and after.
To help advertisers deal with the uncertainty caused by the coronavirus pandemic, Unruly is measuring consumer responses to brands’ COVID-19 response campaigns using our emotional testing tool, UnrulyEQ.
This video explores new research from Unruly which suggests that advertisers can better equip their ads for memory by leveraging a mental short-cut known as the peak-end rule.