Actionable Insights

Unruly / Innovation / Insights

Unruly regularly collaborates with leading academics from around the globe – including scholars at Harvard Business School, the University of Cambridge and Stanford University – to help advertisers and publishers inform their video strategies.

  • Capturing The Connected TV Opportunity – A Unext Webinar

    Connected TV (CTV) continues to capture viewers’ attention. With 42% more attention going to CTV since quarantine occurred across the globe, it’s safe to say that user behavior has changed for good. In today’s quickly shifting media landscape, the impact of shifting CTV, OTT, TV and VOD viewership is changing how brands need to approach their advertising strategies.

  • 2020 Holiday Insights Report

    The holidays are coming – but with the global pandemic still having a significant impact on people’s lives, this year’s festive celebrations are going to be very different. To help brands navigate this new festive landscape, Unruly, in partnership with sister brand Tremor Video, has conducted research into consumers’ shopping behaviors and content viewing habits this holiday season, as well as to gauge their enthusiasm for the upcoming season amid the backdrop of the Coronavirus.

  • UNderstanding CTV

    Our Insights experts Rebecca Waring and Terence Scrope present the UK and US findings from research carried out in July 2020, which identifies consumers’ attitudes to CTV, consumption habits and ad preferences five months after the global outbreak of the COVID-19 pandemic.

  • UNderstanding Gender Stereotypes In Advertising

    Unruly’s VP Insights and Solutions Terence Scroope explores findings from Unruly’s research into the presence and intensity of gender stereotypes in US advertising, highlighting the consequences that negative stereotypes can have on business metrics like purchase intent, brand building and brand favorability.

  • UNcover Attention

    Unruly’s Insights expert Alex Maguire explores the findings from a research project carried out by Unruly and Lumen on how to best align media buying with consumer attention, in order to deliver on branding and performance metrics.

  • UNderstanding Emotional Moments

    This video explores new research from Unruly which suggests that advertisers can better equip their ads for memory by leveraging a mental short-cut known as the peak-end rule.