Actionable Insights

Unruly / Innovation / Insights

Unruly regularly collaborates with leading academics from around the globe – including scholars at Harvard Business School, the University of Cambridge and Stanford University – to help advertisers and publishers inform their video strategies.

  • UNstereotype: The Power of Progressive Video Ads

    To help brands understand the positive impact progressive ads have on performance, Unruly analyzed 511 ads from around the world using its proprietary content testing tool, UnrulyEQ, which measures the emotional and brand impact ads have on consumers.

  • Ramadan Playbook 2021

    In a post-COVID world, how do you ensure your ad is a hit with viewers during the period of Ramadan? We’ve analysed the top video ads from Ramadan 2020, across Indonesia, Malaysia and Singapore to bring you a comprehensive view of Ramadan based video advertising in Southeast Asia.

  • The Lunar New Year Ad Hub

    Usher in the year of the Ox with Unruly’s Lunar New Year Ad Hub! With emotions running even higher than usual in the run-up to this year’s festive period, we used our content testing tool UnrulyEQ to measure which New Year ads are generating the most smiles, laughs, and tears from audiences from Singapore, Malaysia, Hong Kong and Vietnam. Just pop in your work email address to access the chart.

  • UNcovering The Winning Brands Behind Super Bowl LV

    It’s going to be more interesting than ever to see how this year’s brands approach the Big Game. We are running all the major ads from Super Bowl LV through their paces with our content testing and targeting tool UnrulyEQ to understand how they performed and what emotions they have evoked in audiences.

  • 2021 And Beyond: A Series Of Predictions From The U7

    This white paper is a compilation of predictions from the U7, a brand, publisher, and agency-powered council, set up by Unruly to shape the future of digital marketing for the better. Our contributors’ predictions span the continued development of connected TV (CTV), new-look partnerships between brands, publishers, agencies, and technology companies, potential cracks in the walled gardens, and how to rip up the rule book to deliver results for publishers and brands and value for consumers.

  • Holiday Ad Hub 2020

    With emotions running even higher than normal in the run-up to this year’s holiday period, we are using our content testing tool UnrulyEQ to measure which festive ads are generating the most smiles, laughs, goosebumps and tears from audiences around the world.

  • Capturing The Connected TV Opportunity – A Unext Webinar

    Connected TV (CTV) continues to capture viewers’ attention. With 42% more attention going to CTV since quarantine occurred across the globe, it’s safe to say that user behavior has changed for good. In today’s quickly shifting media landscape, the impact of shifting CTV, OTT, TV and VOD viewership is changing how brands need to approach their advertising strategies.

  • 2020 Holiday Insights Report

    The holidays are coming – but with the global pandemic still having a significant impact on people’s lives, this year’s festive celebrations are going to be very different. To help brands navigate this new festive landscape, Unruly, in partnership with sister brand Tremor Video, has conducted research into consumers’ shopping behaviors and content viewing habits this holiday season, as well as to gauge their enthusiasm for the upcoming season amid the backdrop of the Coronavirus.

  • UNderstanding CTV

    Our Insights experts Rebecca Waring and Terence Scrope present the UK and US findings from research carried out in July 2020, which identifies consumers’ attitudes to CTV, consumption habits and ad preferences five months after the global outbreak of the COVID-19 pandemic.