Unruly regularly collaborates with leading academics from around the globe – including scholars at Harvard Business School, the University of Cambridge and Stanford University – to help advertisers and publishers inform their video strategies.
Unruly’s COVID Campaign Hub helps advertisers deal with the uncertainty caused by the pandemic by measuring global consumers’ responses to brands’ COVID-19 response campaigns using our emotional testing tool, UnrulyEQ. Throughout the pandemic, we’ll be measuring consumers’ emotional reactions to a range of campaigns from around the world. We’ll also be tracking the impact on key business metrics, including brand favorability, and overall EQ Score.
Our Global VP, Insight & Solutions Rebecca Waring explores the impact of short form video, looking at the effectiveness of ads under 6 seconds, leaning on Unruly’s joint research projects with the Universities of San Diego and East Anglia.
Discover the findings from our recent survey which reveal how COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences around the world. We’ve created a series of videos focussed on consumer activity in the UK, US, Canada, Germany, Singapore and Australia so you can quickly access the key findings from the market you’re most interested in.
Unruly’s Insight & Solutions Director, DE Sebastian Buss examines the impact culture has on video advertising by looking at Hofstede’s cultural dimensions and UnrulyEQ.
Discover the key insights from our latest study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors in the UK.
Discover the key insights from our latest study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors in the US.
Our VP Insight & Solutions, US, Terence Scroope explains the importance of understanding what emotions are present in your ad campaigns and how getting the right emotional mix can have a huge impact on your brand building and sales uplift.
Unruly’s Global VP, Insight & Solutions presents key findings from our joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.
In order to understand the intricacies behind getting gender portrayal right, we surveyed more than 1,200 women from around the world and identified three key areas that are the driving forces of frustration for women around the world — body types, roles in the workplace and ethnic diversity.