Actionable Insights
Unruly regularly collaborates with leading academics from around the globe – including scholars at Harvard Business School, the University of Cambridge and Stanford University – to help advertisers and publishers inform their video strategies.
COVID Campaign Hub
Unruly’s COVID Campaign Hub helps advertisers deal with the uncertainty caused by the pandemic by measuring global consumers’ responses to brands’ COVID-19 response campaigns using our emotional testing tool, UnrulyEQ. Throughout the pandemic, we’ll be measuring consumers’ emotional reactions to a range of campaigns from around the world. We’ll also be tracking the impact on key business metrics, including brand favorability, and overall EQ Score.
UNderstanding The Impact Of Short Form Video
Our Global VP, Insight & Solutions Rebecca Waring explores the impact of short form video, looking at the effectiveness of ads under 6 seconds, leaning on Unruly’s joint research projects with the Universities of San Diego and East Anglia.
UNderstanding How Consumer Behaviour Has Changed During The Coronavirus
Discover the findings from our recent survey which reveal how COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences around the world. We’ve created a series of videos focussed on consumer activity in the UK, US, Canada, Germany, Singapore and Australia so you can quickly access the key findings from the market you’re most interested in.
UNderstanding The Impact Of Culture On Your Video
Unruly’s Insight & Solutions Director, DE Sebastian Buss examines the impact culture has on video advertising by looking at Hofstede’s cultural dimensions and UnrulyEQ.
UK Findings: How Coronavirus Pandemic Is Changing Consumer Behaviour
Discover the key insights from our latest study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors in the UK.
US Findings: How Coronavirus Pandemic Is Changing Consumer Behaviour
Discover the key insights from our latest study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors in the US.
Don’t UNderestimate The Power Of Emotion
Our VP Insight & Solutions, US, Terence Scroope explains the importance of understanding what emotions are present in your ad campaigns and how getting the right emotional mix can have a huge impact on your brand building and sales uplift.
UNderstanding The Impact Emotion Has For Brand Sustainability
Unruly’s Global VP, Insight & Solutions presents key findings from our joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.
Gender Stereotypes in Online Advertising – a Female Perspective
In order to understand the intricacies behind getting gender portrayal right, we surveyed more than 1,200 women from around the world and identified three key areas that are the driving forces of frustration for women around the world — body types, roles in the workplace and ethnic diversity.
