Unruly regularly collaborates with leading academics from around the globe – including scholars at Harvard Business School, the University of Cambridge and Stanford University – to help advertisers and publishers inform their video strategies.
Discover everything you ever wanted to know about digital video advertising with Unruly’s video super deck which includes research from Peter Field, global case studies and our list of the 10 digital video dos and don’ts.
Check out our joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.
Our insights team have put this year’s Super Bowl ads through their paces with UnrulyEQ. We reveal a deep analysis of the ads and their effectiveness, testing for brand recall, favourability and purchase intent.
In this edition of Unruly’s Video Impact Study, we provide an insight into which adverts were the most successful. Uncover the key winnings from last year’s Super Bowl ads.
It’s been a rocky couple of years. Increasing political polarisation, major data breaches, the spread of fake news, trust in advertising at an all time low and an emerging unease about the behaviour of big tech.
Premium environments build trust. They drive brand and business metrics and better still, ads on premium sites can benefit. Read our key metrics that matter from independent studies which prove context is king in digital environments
But are regular people aware of the new regulations – and what does it mean for brand trust? We asked 4,000 people.
At Unruly we wanted to better understand what trust means for ad tech in 2018 and how advertisers are navigating these uncertain waters.
Every year Unruly gazes into our crystal ball and predicts the trends and developments that will shape our industry over the next 12 months.