Actionable Insights
Unruly regularly collaborates with leading academics from around the globe – including scholars at Harvard Business School, the University of Cambridge and Stanford University – to help advertisers and publishers inform their video strategies.
UNderstanding The Impact Of Culture On Your Video
Unruly’s Insight & Solutions Director, DE Sebastian Buss examines the impact culture has on video advertising by looking at Hofstede’s cultural dimensions and UnrulyEQ.
UK Findings: How Coronavirus Pandemic Is Changing Consumer Behaviour
Discover the key insights from our latest study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors in the UK.
US Findings: How Coronavirus Pandemic Is Changing Consumer Behaviour
Discover the key insights from our latest study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors in the US.
Don’t UNderestimate The Power Of Emotion
Our VP Insight & Solutions, US, Terence Scroope explains the importance of understanding what emotions are present in your ad campaigns and how getting the right emotional mix can have a huge impact on your brand building and sales uplift.
UNderstanding The Impact Emotion Has For Brand Sustainability
Unruly’s Global VP, Insight & Solutions presents key findings from our joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.
Gender Stereotypes in Online Advertising – a Female Perspective
In order to understand the intricacies behind getting gender portrayal right, we surveyed more than 1,200 women from around the world and identified three key areas that are the driving forces of frustration for women around the world — body types, roles in the workplace and ethnic diversity.
Discover The Emotions Behind Super Bowl LIV
Using UnrulyEQ, we’ve measured the dominant emotional reactions to all the big Super Bowl LIV ads and tracked valuable business metrics including brand recall, favorability and purchase intent.
UK Christmas Supermarket Insights
Discover our insights, taken from our EQ Trends data, and discover what percentage of the UK change their shopping habits over Christmas, where they are shopping, what ages shop at what supermarkets and what percentage of the UK population shop at local independents vs. supermarket chains.
Kick-start your global digital activation
Kick-start your global digital activation with our end to end use case for sporting events, which features Hofstede insights, UnrulyEQ data and a real-world case study from Nike.
