Can ‘Heritage’ Ads Help Brands Cut Through The Noise In 2016?
It’s official…The most popular new content trend for 2016 is the “Heritage ad.” Vice President of Marketing & Insights Devra Prywes tells us more about this new Adland theme, and how brands can leverage their legacy to reach more people.
Twitter@10: Industry Experts Discuss The Future Of Twitter
Who could believe it’s been 10 years since Jack Dorsey was “just setting up my twttr”? At Unruly we love any excuse to break out some birthday cake! Social media has come of age. It’s been a decade since Unruly set up shop in the Truman Brewery and a decade since Twitter first flapped its wings.
Easter Eggs & Champagne Dregs: 5 Ads You Should Watch Right Now
We spent the week watching the best, and worst, of what the web has to offer- and we’ve picked out five essential ads from the last seven days you should definitely see. In this week’s batch of advertising goodies we go on an idyllic journey from 18th Century France to the misty mountains of Peru. Unfortunately, this once-in-a-lifetime trip is interrupted by the unflappable nonsense of Lil’ Wayne. Enjoy!
Meet The Makers: The Importance Of Being Agile In Social Content Creation
How do brands create agile and reactive content? And what are the biggest trends in branded social video right now? These are just some of the topics under discussion in the latest edition of our Meet the Makers column – a series of articles in which we talk to London’s brightest and best creators about how they produce effective content.
The IAB’s Publisher Ad Blocking Primer: 7 Tactics For Protecting Publishers
We’ve all heard it. Ad blocking isn’t going away. In fact, according to a new eMarketer report, ad blocking has grown 35% quarter over quarter globally. Viewers have made it clear they are frustrated by poor advertising experiences, and ad blockers are making it easier and easier for consumers to opt-out of them altogether. Data from Unruly’s Future Video Survey shows that 90% of US consumers would consider using ad blocking software.
Always’ #LikeAGirl Campaign Takes On Sexist Emojis :-)
Back in 2014 Always jumped on the biggest video advertising trend of the year – femvertising – with its “#LikeAGirl” campaign. The P&G brand released the video to try and challenge traditional gender stereotypes and drive home the message that being “girlie” isn’t a bad thing. The ad performed so well that the personal care company used a shorter version of the same spot as its 2015 Super Bowl spot. Clearly a company that knows how to jump on a trend when it sees one, Always is at it again. In its latest ad campaign, it takes on the gender roles of emojis.
Olympic Fitness & Monkey Business: 5 Ads You Should Watch Right Now
There were a ton of ads released this week – some great, some not so great. We’ve rounded up the best of the bunch for your viewing pleasure. This week’s collection has a bit of everything. We’ve got the return of one of the greatest Olympians of all time, an amazing VR surfing display and a suspiciously-familiar Gorilla. Enjoy!
Viral Review: Under Armour Rules The Roost
This month our viral reviewer tackled the latest effort from athletics company Under Armour. Their ‘Rule Yourself’ ad broke new ground and featured the USA Women’s Gymnastics team showing off their intense training regime. Under Armour: ‘Rule Yourself – USA Women’s Gymnastics’ Rating: 8/10
100 Days Till Cannes Lions 2016: Top Ten Quotes
It’s 100 days till Cannes Lions 2016, and at Unruly we cannot be more excited. So to celebrate the milestone, we’ve put together a list of our favourite quotes from recent years at the festival. And if that wasn’t enough we even created our very own countdown page. We’ve split our list of inspiring quotes into arguably the three most prominent topics at Cannes – creativity, advertising and technology. There’s sage industry advice from David Shing, food for thought from Neil Degrasse Tyson, and a little bit of concern from Ryan Seacrest.
