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100 Days Till Cannes Lions 2016: Top Ten Quotes

It’s 100 days till Cannes Lions 2016, and at Unruly we cannot be more excited. So to celebrate the milestone, we’ve put together a list of our favourite quotes from recent years at the festival. And if that wasn’t enough we even created our very own countdown page.  

 We’ve split our list of inspiring quotes into arguably the three most prominent topics at Cannes – creativity, advertising and technology. There’s sage industry advice from David Shing, food for thought from Neil Degrasse Tyson, and a little bit of concern from Ryan Seacrest. 




“Distribution is king; content is queen.”

Dr Karen Nelson-Field, Director at Centre for Digital Video Intelligence, University of South Australia Business School (2015)


“Building great brands is a mix of magic and logic, a blend of art and science.”

Keith Weed, Chief Marketing and Communications Officer at Unilever (2014)


“Creativity starts with inquiry. It used to be big ads, little content. Now it’s little ads and big content.”

David Shing, Digital Prophet at AOL (2015)



“Don’t just dip yourself in local culture, dip yourself in local talent.”

Lara Balazs, Head of North America Marketing at Visa (2015)


“In order to lead oneself, you need to have a dream, the passion to pursue it, the persistence to see it through, and the curiosity to do it all over again.”

Keith Reinhard, DDB Chairman at Emeritus (2015)


“If you don’t make mistakes you’re no longer on the frontier. The mistakes you make should be mistakes no one has ever made before.”

Dr. Neil Degrasse Tyson, Astrophysicist (2014)


“Creativity can be described as letting go of certainties.”

Gail Sheehy, Author (2014)



“We have gone from text->photos->videos and next is VR/AR”

Chris Cox, VP Product at Facebook (2015)


“The key is not in using technology for efficiency, but to create emotion to move people.”

Yasu Sasaki, Executive Creative Director at Dentsu (2014)


“Our attention span in 2012 was 12 seconds; today it’s nine. For context, the attention span of a goldfish is eight seconds.”

Ryan Seacrest, TV Host and Producer (2015)