Meet The Makers: The Importance Of Being Agile In Social Content Creation

How do brands create agile and reactive content? And what are the biggest trends in branded social video right now? These are just some of the topics under discussion in the latest edition of our Meet the Makers column – a series of articles in which we talk to London’s brightest and best creators about how they produce effective content.

In the hot-seat this week is Barney Worfolk-Smith, from That Lot, a creative agency based in East London that has quickly gained a reputation for consistently producing engaging, reactive content for social platforms. Their clients include Virgin Media, Walkers, HTC and Ford.

In our interview, we talked about some of the upcoming trends in social video, including the rise of live platforms such as Periscope and Facebook Live. Barney also shared his tips on how to create agile content, highlighting the importance of topicality and a conversational attitude.