Emotions Matter: Where 2016 Super Bowl Advertisers Fell Short
Super Bowl 50 has been called “Super Bowl Light”: light in shares and light in substance. Unruly’s recent Science of Sharing: Super Bowl 50 study shows that shares fell 17% from 2015, primarily because the ads did not evoke intense emotional responses in viewers, which is the key driver of sharing.
Unruly & News UK Shortlisted For CIM Marketing Excellence Awards
Unruly has been shortlisted for two CIM Marketing Excellence Awards. News UK and Unruly are finalists in the ‘Best Partnership Marketing Campaign’ category for our collaborative marketing efforts at last year’s Cannes Lions. Unruly and Alpha Grid have also been shortlisted in the ‘Best Use of Data and Insight’ category for our joint research on the online video habits of business leaders.
Life Beyond The View: It’s Time For Advertisers To Rethink Measurement
Phil Townend is Unruly’s Chief Commercial Officer, APAC The explosion of branded video content and native marketing in all its various forms defines a new chapter in the story of advertising. As the platforms and tech become increasingly sophisticated, we have access to more data than ever before, but we need to be planning and managing our media in new ways.
How To Win The Digital Super Bowl – A Deep Dive Into Doritos’ “Ultrasound” Video
With less than a month to go – and CES and the holidays behind us – all eyes are on the Super Bowl. What will this year’s crop of top advertisers bring us in 2017? If this year’s Science of Sharing white paper taught us one thing, it’s that going for a funny ad doesn’t automatically bring Super Bowl success. In fact, only 10% of viewers thought the ads last year were funny.
Viral Review: Nike And Kevin Hart Keep On Running
This article was originally published on Campaign Nike: The Man Who Kept Running feat. Kevin Hart Rating: 7/10 Few brands have advertising ambitions as grandly cinematic as Nike. Over the years, they’ve produced globe-trotting epics, arthouse dramas, thrilling documentaries and even their own Pixar-style fantasias. But besides creating their own blockbusters, the brand also has its own storied history on the silver screen, from Marty McFly’s future boots to Bill Murray’s absurd slippers from ‘Lost In Translation’.
10 Happy Ads From 2016 To Get You Through #BlueMonday
Feeling particularly sad today? Life getting you down more than normal? Are your cornflakes particularly soggy today? Your commute extra annoying? Well, don’t worry – there’s a reason for it. That’s because today is officially the saddest day of the year. Yeah, if you thought this week could not get any gloomier with Friday’s inauguration of Donald Trump as President of the United States, guess again. Back in 2005, Dr Cliff Arnall came up with a formula for predicting the saddest day of the year based on such things as the weather, debts, time since Christmas and motivation. And today’s the day.
Chainsaws & Minotaurs: 5 Ads You Should Watch Right Now
2017 is in full swing – and so is Adland! As the new year campaigns begin to roll out, Unruly is here to share our weekly selection of the best 5 ads you can watch right now. This week’s list features an ad telling you to get up and go, an ad telling you to put your feet up – and a man with a chicken on his head.
Post-Human Advertising: Does AI Spell The End Of Media And Marketing As We Know It?
This article was first published on The Drum. Technology cycles like this: magic, mainstream, mundane. Artificial Intelligence is firmly in its mainstream moment and is becoming so embedded in the everyday that we risk not noticing it at all. Self-driving cars, humanoid robots and Go grand masters may grab the popular imagination, but it’s the way that AI is seeping into everything from voice recognition to fast food delivery that better illustrates its quiet ubiquity. Alexa and Siri don’t just seem to be getting smarter, they are getting smarter, day by day, along with most other connected devices.
Unruly’s 4th Annual Video Awards Celebrate The Brands That Moved The World In 2016
Red Bull, John Lewis and Amazon were among the winners as we celebrated the ads that moved the world in 2016 at our annual Unruly Video Awards ceremony yesterday. Hosted on Twitter, the awards honour the campaigns that made us laugh out loud, jump for joy and shed a tear over the past 12 months.
