Red Bull, John Lewis and Amazon were among the winners as we celebrated the ads that moved the world in 2016 at our annual Unruly Video Awards ceremony yesterday.
Hosted on Twitter, the awards honour the campaigns that made us laugh out loud, jump for joy and shed a tear over the past 12 months.
We #sharedthelove with some of our most shared brands of the year, as well as using our emotional analysis tools to uncover the video ads that made people the happiest, saddest and much much more.
But just in case you missed all the excitement – we thought we’d do a little recap of all the categories and their winners.
Here we go:
First up were our BIG 3 awards:
Most Shared Brand of the Year – Red Bull (25m shares)
Most Emotional Ad of the Year – Prudential: Relationship Reconnect
Most Shared Ad of the Year – John Lewis: #BusterTheBoxer
Next up we had our Most Shared Brands awards, by sector.
Most Shared Auto Brand – Volkswagen
Most Shared Consumer Tech Brand – Samsung
Most Shared Soda Brand – Sprite
Most Shared Snack Food – Cadbury
Most Shared Finance Brand – ICICI
Most Shared Movie Studio – Universal Pictures
Most Shared Telecom Brand – Vodafone
Most Shared Retail Brand – Amazon
Most Shared Apparel Brand – Nike
Most Shared Supermarket Brand – Tesco Lotus
Most Shared Gaming Brand – Playstation
Most Shared Fast Food Brand – McDonald’s
The next set of categories were determined by our tools Unruly EQ and Unruly Pulse – here we analysed the emotional impact of the year’s biggest ads to determine the creatives which resonated with audiences the most.
Happiest Ad – SKII: The Wish
Saddest Ad – Unicef: #foreverychild
Most Inspiring Ad – Nestlé: Running With India
Most Exhilarating Ad – Virgin Media: #BeTheFastest
Proudest Ad – P&G: Thank You Mom (Rio)
Funniest Ad – Hyundai: First Date
Most Nostalgic Ad – Mercedes-Benz: My Mercedes And I With Stacey Clark
Warmest Ad – SKII: For Every Moment
Most Amazing Ad – Samsung: Gear VR
Next, we looked at the most loved video ads from around the world, using Unruly Pulse to identify the brands and advertisers that tapped into national sensibilities in the most effective way.
Most Loved UK Ad – John Lewis: #BusterTheBoxer
Most Loved US Ad – Pedigree: By My Side
Most Loved German Ad – Nivea: Ein Teil Von Dir
Most Loved Australian Ad – Animals Australia: Joy
Most Shared Japanese Ad – Nissan: The Professional
Most Shared Indian Ad – Ariel: #ShareTheLoad
Most Shared ASEAN Ad – 7-Eleven Thailand: Teachers
Most Shared Nordic Ad – Volkswagen: Trailer Assist
Finally, we looked at the ads that caused the highest purchase intent. These were the videos that were so compelling viewers just had to buy a product straight away.
The Video That Made People Want To Buy (UK) – Dulux: Whose Room Is It Anyway?
The Video That Made People Want To Buy (US) – Heinz: Wiener Stampede
The Video That Made People Want To Buy (DE) – Nivea: Ein Teil von Dir
You can see a full list of finalists and winners for #TheUnrulies here – and we’ll see you next year!
For our emotions-based awards we used Unruly Pulse and Unruly EQ to analyse the year’s biggest ads. Unruly Pulse is powered by our unique, first-party data on emotional advertising. It visualises data from a million consumer responses across thousands of videos. For our sharing awards we tallied shares of video content directly from official brand pages on YouTube and Facebook throughout the year.
Our ‘Most Emotional Ad of the Year’ category was determined by looking at the prevalence of intense positive emotional reactions to video ads, and identifying the ad which had the greatest impact across the board.