5 Questions that will shape MMS Programmatic 2018
We are bringing MMS Programmatic to Auckland on September the 27th and to Sydney on October the 4th. The summits are designed to change the way you think about modern marketing and programmatic innovations. The events will help you uncover new trends, technologies, and case studies to propel your strategy further. Our Programmatic Lead for Australia, Heath Irving, has outlined five questions which he believes will shape the conversations at MMS Programmatic 2018. 1 – How do we increase trust in programmatic? Trust has been a key theme this year and you can’t blame marketers for being wary. All you have to do is look at the trade press and it seems there is a new issue nearly every day. From fake news, to brand safety scares, to
Can you beat our Spikes Asia Quiz?
This week the Unruly team are heading to Singapore for the Spikes Asia festival, where we are looking forward to celebrating the innovation, creativity, and hard work that has come out of the advertising industry in Asia over the past year. Think you’re an expert on all things Spikes? Take our quiz and see if you can make it to the end before the timer runs out! Take the quiz!
Case Study: Shorter ads deliver results for AccorHotels
AccorHotels is a French multinational hospitality company. They own, manage and franchise hotels, resorts, and vacation properties. This year they launched a ‘Welcome Bali’ campaign in the Asia Pacific. They did this to increase awareness of the brand within the region, and also to promote their Bali holidays. We helped to show them how shorter ads deliver results by shortening their hero ad to just 10s. The Campaign AccorHotels wanted to tweak their advert to increase reach among their intended audience (males and females aged 18+ ). In an age where consumer attention is scarce, AccorHotels was keen to make their existing asset work harder because they wanted to reach new audiences. To do this they decided to create a shorter version of their ad. This would allow them to
Unruly Home Show: IV.AI on Netflix’s emoji recommendations and Smashbox’s virtual makeup trials
This week on the Unruly Home Show Live Elena Corchero chats to Neil Stubbings, Managing Director at IV.AI, who shows us how brands can use messaging platforms to communicate with customers in new ways. He also demonstrates how Netflix have been using their tech to communicate with consumers and recommend content depending on their mood, and how Smashbox are using it to help consumers try different types of makeup. Check out previous episodes of the Unruly Home Show Live.
Unruly is nominated for two awards at The Drum Digital Trading Awards APAC
Well this is exciting: Unruly has just been nominated for two awards at the upcoming ‘The Drum Digital Trading Awards APAC’! Best Ad Ops Team First up is a nomination for Best Ad Ops Team. We’re over the moon with this nomination as the APAC Ops Team have been brilliant this year. They have grown programmatic expertise within the teams, bringing in experts and also up-skilling staff. As a result they’ve been able to provide industry-leading client service. As well as custom data solutions and outstanding insights and support. The team have met the growing demand for independently verified, high-quality video ad formats on trusted and brand-safe environments. They have also introduced UnrulyEQ Custom Audiences – Real Audiences. This is Unruly’s proprietary first-party data solution which allows advertisers
Emotional ad campaigns are for life, not just for Christmas!
Emotional ad campaigns create preference, lead to decisions and are about twice as effective as rational advertising. In order to stand out, and leave an impact on consumers, brands are continuing to push boundaries in their advertising. This week our VP of Insights Becky Waring and our SVP of Data Sam Sherson gave a great talk on the main stage at Tech Retail in London on unlocking emotion in advertising. For those who missed it, we’ve taken some of the highlights from their talk and pulled out the key themes. Nike and LeBron James This month Nike released a powerfully emotive ad as part of their ‘Just Do It’ 30th anniversary campaign. The new short film entitled ‘Dream Crazy’ features a number of athletes who are household names.
The value of environment in advertising
Recent growth of audience targeting and programmatic implementation has downgraded the importance of environment as the focus for advertising placement. However, we believe that the value of environment in advertising is still an extremely important factor to consider when you are planning an ad campaign. Recently there has not been much of a focus on the importance of environment in advertising. However there have been a number of independent studies that show the value of context in digital environments on a number of key business and brand measures. The importance of context Before we dive into the importance of context in advertising we need to understand how context affects the way we perceive information. “Information is not processed neutrally. We are swayed by contextual cues.” – Richard Shotton, Deputy
The mechanics of publisher monetization
Our EMEA Managing Director, Jason Trout, talks about his experience of being on the mechanics of publisher monetization panel at ATS London. This week I was part of a panel at ATS London 2018, which was focused on the mechanics of publisher monetization. I was joined by the Digital Sales and Innovation Director for The Telegraph Karen Eccles, Damon Reeve from the Ozone Project and Jourdain Casale, VP of Global Intelligence at Index Exchange. It was a really interesting panel to be a part of. Especially as publisher monetization continues to be a key talking point within our industry, and a key focus area for us as a business. We began the discussion by talking about how publisher monetization strategies have changed over the past 12 months. New marketplaces
Inside ProDev: Qaiser Mazhar on his journey from Software Engineer to full time agilista
We’re carrying out a set of interviews with our ProDev team to find out what a day in the life of an Unruly developer looks like. This week we sat down with our Agile Coach Qaiser Mazhar to chat about his agile journey, becoming a father, and his love for gardening! Q: Hi Qaiser, first of all, could you introduce yourself and tell us a bit about what you do? QM: Hey, I’m Qaiser Mazhar and I’m the Agile Coach at Unruly. I’ve been here for almost six months. I coach teams and individuals at Unruly to harness the benefits of agile principles and practices through a variety of ways including games, workshops, catch ups and meetings. I’ve also been known to write a line or two
