Resources To Help Advertisers and Publishers Navigate The Coronavirus

These are undoubtedly challenging times, with the global spread of COVID continuing to have a huge impact on our industry and all our lives.

We’ve created a bank of resources to support advertisers and publishers as we continue into uncharted territory which includes virtual presentations, comprehensive guides, downloadable two pagers, news articles, survey findings and a COVID ad testing hub.

The resources are broken down by territories and countries so scroll down to find the markets you’re most interested in.

EMEA

UK

• A video presentation exploring the results from Unruly’s survey which reveal how COVID is reshaping consumer content consumption, spending habits and advertising preferences in the UK. 
• An article exploring how COVID is reshaping consumer content consumption, spending habits and advertising preferences in the UK. 
• A two-pager on how the COVID pandemic is impacting consumer interests and behaviours in the UK.
• An article exploring the results from consumer reactions to COVID ads in the UK.
• An article looking at COVID ad testing results in the UK and ranking ads by emotional engagement.
• A video presentation exploring the findings from COVID ad testing in the UK.

Germany

• A video presentation exploring the results from Unruly’s recent survey which reveal how COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences in Germany.
• A blog exploring the results from consumer reactions to COVID-19 ads in the US and Germany.
• A video presentation exploring the findings from COVID ad testing in Germany.

US/Canada

US

• A video presentation exploring the results from Unruly’s recent survey which reveal how COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences in the US.
• A two-pager exploring how the COVID pandemic is impacting consumer interests and behaviours in the US.
• A video presentation delving into the results from COVID response campaigns from US brands.
• A blog exploring the results from consumer reactions to COVID ads in the US and Germany.
• An article looking at how COVID is reshaping consumer content consumption, spending habits and advertising preferences in the US.

Canada

• A video presentation exploring the results from Unruly’s recent survey which reveal how COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences in Canada.

APAC

Singapore

• A video presentation exploring the results from Unruly’s recent survey which reveal how COVID is reshaping consumer content consumption, spending habits and advertising preferences in Singapore.
• A blog exploring the results from consumer reactions to COVID ads in Singapore.
• A news article exploring how COVID is reshaping consumer content consumption, spending habits and advertising preferences in Singapore.
• A video presentation exploring the results from COVID ad testing in Singapore.

Australia

• A video presentation exploring the results from Unruly’s recent survey which reveal how COVID is reshaping consumer content consumption, spending habits and advertising preferences in Australia.
• A blog exploring the results from consumer reactions to COVID ads in Australia. 
• A news article looking at how COVID is reshaping consumer content consumption, spending habits and advertising preferences in Australia.
• A video presentation looking at results from COVID ad testing in Australia.

Japan

• A presentation exploring the results from Unruly’s survey which reveal how COVID is reshaping consumer content consumption, spending habits and advertising preferences in Japan.
• A news article exploring how COVID is reshaping consumer content consumption, spending habits and advertising preferences in Japan.

Malaysia

• A presentation exploring the results from Unruly’s recent survey which reveal how COVID is reshaping consumer content consumption, spending habits and advertising preferences in Malaysia.

Indonesia

• A presentation exploring the results from Unruly’s recent survey which reveal how COVID is reshaping consumer content consumption, spending habits and advertising preferences in Malaysia.

Thailand

• A presentation exploring the results from Unruly’s recent survey which reveal how COVID is reshaping consumer content consumption, spending habits and advertising preferences in Malaysia.

Philippines

• A presentation exploring the results from Unruly’s recent survey which reveal how COVID is reshaping consumer content consumption, spending habits and advertising preferences in Malaysia.

Global

• To help advertisers deal with the uncertainty caused by COVID, Unruly is measuring consumer responses to brands’ COVID response campaigns using our emotional testing tool, UnrulyEQ. The COVID Campaign Hub is a working list presenting the results of all the ads we’ve tested so far in the US, UK, Germany, Singapore, Japan, Philippines, Australia.
• A guide on brand building during COVID, looking at the results from the consumer survey. 
• 3 Changes Brands Can Make To Their Creative To Navigate The New Media Landscape.
• A blog on why positive emotions are key for marketers during COVID and beyond.
• A blog with tips for teams and managers on working from home during COVID.

If you have questions about any of our content or would like to find out how we could help you further, please get in touch.