News You Can Use: 48% Of Advertisers Concerned About Fraud
Unruly every week compiles the biggest stories in Adland into a handy round-up so you can catch up on anything you might have missed before the weekend.
In this week’s round-up we have some research which highlights a growing concern among advertisers around the quality of video ad inventory and news on how the Times’s Up campaign is hitting Adland.
Elsewhere, the ad industry is gearing up for Advertising Week Europe, which kicks off in London next week with panels and talks from leading experts.
Enjoy!
4. 48% of marketers are concerned about video ad fraud
Research from marketing platform YouAppi released this week has revealed a massive growth in the number of advertisers who are worried about ad fraud.
Almost half (48%) of respondents reported concerns over the validity of the inventory they were being supplied by video partners – a year-on-year increase of 20%. Despite this, 84% of those surveyed said they were looking to increase mobile video ad spend this year.
All Unruly inventory is verified by UnrulyX Shield, which has achieved the highest anti-fraud TAG certification.
3. Time’s Up movement spreads to Adland
A group of 180 female ad industry executives have signed a petition to launch Time’s Up Advertising – an extension of the Hollywood movement to combat sexual misconduct.
The announcement was made on March 12 and marks the first industry vertical of the movement. In a letter, the statement stated this is part of a broader effort from Time’s Up to establish “a global force for business reform across industry categories”.
2. Advertising Week Europe kicks off next week
Advertising Week Europe officially kicks off next week, with panels and speakers from across the industry coming together to discuss the biggest opportunities and challenges on the horizon for Adland.
You can catch Unruly CEO Sarah Wood on the ‘Say Hello To Your Brain’ panel, hosted by NABS, on Wednesday (March 21), and Programmatic Lead Paul Gubbins on the ‘Why Data Quality Should Be Part of Every Conversation’ panel, hosted by Lotame, on Tuesday (20).
1. Unruly applies MediaCom’s groundbreaking Cultural Insights to targeting solutions
Australian consumers are less likely to be impressed by designer labels and celebrity endorsements and are among the most competitive in the world, putting pressure on themselves to succeed and judging others by their professional and social successes than the rest of the world.
Such unique insight into how culture Down Under compares with other countries around the globe has been used to create two new products – launched today by global video marketplace Unruly – designed to help Australian advertisers maximise the impact of their video content and target cultural audiences at scale.
