Unruly makes impressive debut in latest IPA Digital Media Owners Survey

Unruly has been featured for the first time in the latest IPA Digital Media Owner Survey, picking up some impressive scores and rankings among some of the biggest names in media and adtech.

Launched in 2007, the bi-annual survey collects more than 350 responses from digital planners, strategists, buyers and specialists in IPA member media agencies. Respondents are asked to rate top trading and adtech partners against a set of attributes on a seven-point scale. 

Overall experience

Out of 22 suppliers, Unruly scored 7th place with 79.3% of respondents agreeing or strongly agreeing with the statement, “My overall experience of dealing with this supplier is a good one”. While TI Media (formerly Time Inc) secured the top spot with an impressive 87.5%, the big tech platforms such as Twitter, Snap, Google/YouTube and Amazon dominated the bottom of the table. Facebook was the worst performing supplier with just 41.8% agreeing or strongly agreeing with the statement.

IPA scores

Excellent understanding

When asked how much they agreed with the statement, “The sales team demonstrates an excellent understanding of their own products”, Unruly stormed to the top of the table with more than 95% of respondents agreeing/strongly agreeing.

“I’m really happy with that result,” said Saint Betteridge, UK Commercial Director, “we’re always refreshing product knowledge and working on new ways to tell the Unruly story.”

IPA scores

Face to face

When it comes to constructive meetings or telephone contact, Unruly also performed well – scoring 4th place. Once again it the big tech companies filled out the bottom of the table, with Snap coming last behind Google, Amazon, Twitter, Facebook and Spotify. “This is another great signal that the way our teams engage with clients is working,” explained Betteridge. “There’s always room for improvement, but it’s good to know that our clients feel that every encounter with Unruly is a useful and positive one.”

This idea of useful and positive partnerships was backed up by Unruly’s performance when participants were asked how much they agreed with the statement; “The sales team engenders a real sense of an agency/media owner partnership”. Unruly beat most of the competition to rank 3rd. “It’s interesting to see that 64% of the companies ranked scored more than 60% or higher in this category, while the big tech platforms could only manage scores in the 20s and 40s bracket. The scores throughout this survey support the message we’re hearing from clients in that people are hungry for an alternative to solely working with the big tech giants, and that companies like Unruly can play a key role in the media mix.”

Learn more about how Unruly could supercharge your video campaigns here.

We’re excited to announce that Phil Townend, Unruly’s Chief Commercial Officer, Asia Pacific has been shortlisted for Ad Tech Personality of the Year at The Wires APAC!

In its 5th year, and new to APAC, Ad Tech Personality of the Year recognises an individual, who has had a significant impact on, and made a significant contribution to the ad tech industry.

Phil joined Unruly in 2010 as it’s first executive hire. As EMEA MD, Phil grew the European business to six offices before leaving for Singapore to launch Unruly APAC in April 2014. Unruly now has offices in Singapore, Tokyo, Seoul, Sydney, Melbourne, Brisbane, New Delhi, Mumbai, Kuala Lumpur with 3 more to open this year.

Phil is into his 3rd year on the board of the newly expanded IAB South East Asia and India having previously been Chair of content Committee. He passionately believes that great content and non-invasive, permission-based ad delivery will be key to preserving the future of the ‘free internet’.

Phil has been nominated alongside peers from The Trade Desk, Publicis Media and the IAB.

Click here to vote, and help Phil scoop this amazing award!

In an effort to showcase great advertising and demonstrate how Mumbrella’s site can be used as a tool to reach a large audience of marketers, the company decided to host its own ‘best ad’ contest for new and original work.

The idea was to seek out the most creative and progressive ideas the industry had to offer.

Unruly came out on top and was chosen by Mumbrella’s editorial team and Mumbrella readers as one of two winners alongside Trouble Brewing. As a result, Mumbrella will run the winning creatives free-of-charge on their website for 100,000 impressions.

The aim of the competition was “to celebrate the industry at its best and also showcase how Mumbrella can work with agencies, media owners and brands as a partner to help spread their message across our specialist audience or marketers” – Dean Carroll, General Manager, Mumbrella.

This win demonstrates the incredible creative talent we have at Unruly, and I could not be prouder of our team in Singapore who are always going above and beyond to deliver quality and excellence, while bringing a sense of fun and ‘Unrulyness’, to everything we do.” – Louise Tullin, CMO, Unruly.

Unruly’s winning creative

We’re excited to announce that the Unruly Operations Team are finalists within the Digital Advertising Operations Team of the Year category for the AOP Digital Publishing Awards.

The AOP Digital Publishing Awards are the only awards specifically designed to celebrate the work of the individuals and teams who fuel the success of the UK’s digital publishing sector.

The Operations Team of the Year Award seeks to recognise the contribution of the often-unsung heroes of online publishing – the advertising operations teams who ensure that all the creative innovations and incremental commercial opportunities are effectively implemented.

Unruly has been announced alongside four other finalists from News UK, The Telegraph, Sovrn and Bauer Xcel.

Judged by a panel of industry experts and senior publishing executives, the winners will be announced during a prestigious ceremony at Old Billingsgate, London on Thursday 27th June 2019.

“We’re thrilled to have been shortlisted for this prestigious award. Over the past year, our team have worked extremely hard, and overcome countless challenges. I’m often overwhelmed with their sheer determination, drive and passion for what they do, and am proud of each and every one of them.” – Mariya Petkova, Team Lead, Ad Operations UK.

We look forward to hearing the results in June, and wish the best of luck to all the finalists!

A huge congratulations to our Software Developer, Sarah Young, and our UnrulyEQ Projects Director, Kiran Uppal, who have both been shortlisted for Makers Academy’s ‘Women in Software Power List 2019‘!

So what’s this Power List all about?

The ‘Women in Software Power List’ is an initiative that Makers launched in partnership with ComputerWeekly and Level39.

The award celebrates women who have:

  • Mastered a wealth of new skills and grown professionally in a short space of time
  • Overcome challenges to break into the tech industry
  • Overcome challenges and found their calling in the tech industry
  • Want to inspire other women to do the same
  • Learnt to make an impact in a male-dominated industry
  • Actively encouraged more women to get into tech

This is going to be an astonishing list of women in tech, and getting shortlisted is a massive recognition of Kiran and Sarah’s achievements!

Projects like this are really important. According to the 2018 Tech Nation Report. In 2017, female programmers and software developers made up only 3.9% of tech and telco professionals in the UK — down from 10% in 2007.

The final list will be announced on 8 May, and we wish all the nominees the best of luck! Find out more about the awards here.

Exciting news! We’ve been shortlisted in the Best Use of Technology category at the Digiday Media Awards Europe for the work we did with fast food giant, Burger King, on ‘The Whopper Dog’ campaign.

The Digiday Media Awards Europe recognise the companies, campaigns and technology modernising European media. Over the past few years, these awards have honoured leading work from brands, agencies, publishers and tech providers alike.

The winners will be announced on the 9th of May at One Marylebone in London. We wish everyone who has been shortlisted the best of luck and look forward to seeing everyone in May.

Click here to check out the work we did with Burger King.

Click here to see the full shortlist.

We are excited to announce that we’ve been shortlisted for two awards at the Real IT Awards 2019!

The first award we’ve been shortlisted for is Product Team of the Year.

Over the past twelve months, the Product Team have supported Unruly’s goal to be the video marketplace advertisers and publishers can trust. They have been instrumental in helping Unruly build solutions that enable advertisers to deliver ads via the mechanism they want, in premium environments that achieve their goals, whilst helping publishers to grow their digital revenues while respecting their users and data.

We’re honoured to have been shortlisted for Product Team of the Year. Everyone within the team has contributed towards the success we’ve seen over the past twelve months in helping deliver value to our clients, whilst remaining transparent and brand safe. – Lewis Tong, Product Director

I’m extremely proud of our team, but not surprised that we’ve been nominated as the team are a huge asset to Unruly. We’ve not only worked towards and smashed some huge goals over the past year to develop our product offering but done it in record time, often delivering results weeks before our deadlines. We’ve pulled together to focus on what can take us forward and give us an advantage as a company, all the while being Agile and keeping Unruly an incredibly fun and exciting place to work. – Jade Vincent, Product Director

The second award we’ve been shortlisted for is the Best Place to Work award!

At Unruly We pride ourselves on having a unique, nurturing and inclusive company culture that celebrates both personal and professional growth across all our global offices.

Our culture, built from the combined experience and personality of every single member of the team, is defined by three key values: Deliver Wow, Inspire Change, and Share the Love.

Being shortlisted for Best Place to Work is an amazing achievement and one that everyone at Unruly plays a part in. I’m so proud of this company and everyone that works for it. We’ve grown immensely over the past twelve months, and managed to maintain the unique culture and spark that was instilled in the brand from the very beginning by our amazing co-founders. – Rachel Exley, Senior People Team Advisor

Congratulations to all the other teams and organisations that have been shortlisted, we look forward to seeing you at the awards!

Click here to find out who else has been shortlisted.

Click here to read about some of the other awards we’ve won and been shortlisted for.

The UK branch of the IAB has confirmed that Unruly has qualified for Gold Standard Certification.

Nearly 70 companies are fully certified for the IAB UK Gold Standard. By qualifying for certification they have committed to:

1. Reduce ad fraud through the implementation of, or by demonstrating support for, the IAB Tech Lab’s ads.txt initiative. Ads.txt allows domain owners to list who is authorised to sell their inventory, preventing the selling of spoofed or fake inventory.

2. Increase brand safety by becoming certified signatories to the JICWEBS Digital Trading Standards Group (DTSG) Brand Safety Principles (for current non-signatories) or by continuing to have their policies and processes independently verified (for current signatories).

3. Improve the digital advertising experience for consumers by adhering to the IAB Tech Lab’s LEAN Principles and the standards set by the Coalition for Better Ads.

Full certification is a two stage process. Prior to certification, Unruly had Registered Gold Standard status.

Learn more about Unruly’s brand safety and anti-fraud credentials here. 

We’re excited to announce that we’ve made it into Ad Age’s Best Places to Work in the US list again!

Work life is changing, so Ad Age rebooted its annual Best Places to Work report to better capture what matters most in today’s workplace and to explore what makes a great place to work.

Ad Age Best Places to Work 2019—produced in partnership with Latitude Research—identifies 50 workplaces that get the job done: 25 companies with 200 or fewer employees and 25 companies with more than 200 employees.

Winners reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from thousands of their employees.

The scoring system factored in six key satisfaction areas, an aggregate of each company’s ratings in those key areas and a collective workplace rating to arrive at an overall score.

The six key areas: employee benefits, company culture, employee development, company environment, employee engagement and employee perks.

Unruly made number 11 in the list, and was ranked alongside companies including Giphy, Closed Loop and PMG.

Click here to discover what Unrulies think of our company culture.

Click here to check out the Ad Age announcement.

The tech PR agency Tyto recently announced their Tech 500 Power List 2018, revealing the most influential individuals in the UK tech sector.

The list aims to highlight the fact that small company leaders and independent tech evangelists are outranking representatives of large tech firms when it comes to being heard.

Tyto compiled the list by collaborating with a communications research firm to develop a methodology that identifies and tracks tech influencers across twenty sub-sectors and nine influencer groups in the UK.

Unruly’s co-founder Sarah Wood made the list alongside influencers from TechCrunch, Blogger, Twitter, The BBC and Facebook.

Head here to see the full list.