Awards

Unruly’s research into how advertisers can apply the Peak-End Rule to maximise the effectiveness of their campaigns has been shortlisted at this year’s Digiday Marketing & Advertising Awards Europe in the Best Use of Data category. The Peak-End Rule is a scientific theory coined by the Nobel Prize-winning behavioural psychologist Daniel Kahneman that suggests that we judge experiences, whether positive or negative, based on how we feel at the peak and at the end, instead of judging overall experience. Unruly worked with Richard Shotton, the founder of Astroten, a behavioural science consultancy, and emotion AI pioneers Affectiva to understand whether consumers judge video ads the same way. What we found was videos that generated sharp peaks in emotion were more likely to be remembered by viewers than videos

Unruly has been shortlisted for two awards at this year’s The Wires APAC. The leading video advertising platform, owned by Tremor International, is a finalist in two categories: Best Ad Ops Team and Best Client Services Team. The winners will be announced virtually at a date still to be confirmed. Rachel Smith, ExchangeWire COO, said: “It is so encouraging to see such quality work being produced across APAC. At ExchangeWire we see such opportunity in the Asia-Pacific region and we were very disappointed not to be in Singapore this year to meet old and new faces, and celebrate their achievements. “We are delighted to be able to offer the industry the ability to present their successes to their peers, and current and prospective clients via The Wires APAC

Unruly is one of only six companies worldwide to achieve independent certification status for both TAG’s Anti-Fraud and Inventory Quality guidelines. The video ad tech company has once again passed its independent certification for both programmes, which offer a common framework for companies to describe and disclose the characteristics of their ad inventory. Unruly’s sister companies Tremor and Rhythm One also achieved self-certification for both TAG programmes. TAG (the Trustworthy Accountability Group) is an industry initiative created by the 4As, the Association of National Advertisers and the Interactive Advertising Bureau (IAB) to fight criminal activity in the digital advertising supply chain. You can find out more about the initiative here. Unruly has long been committed to protecting its brand, agency and publisher partners, and not only works with

Unruly has been named one of the best places to work by Campaign. We came 16th in Campaign’s Best Places To Work 2020 list, ranking alongside the likes of the IAB UK, the7stars, Wavemaker and Confused.com. The award takes into consideration a number of factors, including holiday balance, opportunities for professional growth, diversity and inclusion initiatives, flexible working hours and a focus on the physical and mental wellbeing of staff. Hilary Goldsmith, Unruly’s Chief Customer Officer, said: “This is a huge achievement! Focusing on culture and employee well being was built into Unruly’s DNA from the beginning and it continues to be an amazing place to work. This recognition is testament to everyone across the business who works tirelessly every day to make Unruly an amazing place to

Independent programmatic consultancy Jounce Media has named Unruly as the number one SSP in the world for direct-to-publisher integrations based on a study of more than 100,000 ads.txt files and over 150 sellers.json files Scale of direct integrations Direct integrations with publishers allow SSPs to break free from the constraints of reselling ads and deliver high-quality ad experiences. Jounce Media analysed the percentage of direct supply paths across 25 global exchanges and found that Unruly has the highest proportion, globally, see below. The dark blue bars represent the portion of each exchange’s publishers that are exclusively integrated via direct supply paths. The light blue bars represent the portion of each exchange’s publishers for which the exchange has at least 1 direct integration and at least 1 reselling integration.

All smiles for Team APAC last Friday evening as they were dubbed the ‘Best Ad Ops Team’ for the 2nd year running. Held at the JW Marriott in Singapore, The Drum Digital Advertising Awards APAC brought together the elite of the adtech industry across APAC to celebrate and reward their achievements over the past year. Ever since their first win at last year’s awards, the APAC Ops team has been working on… Supersizing Programmatic Releasing new product offerings Expanding and upskilling Team APAC Ensuring the highest level of Brand Safety Continuing to #DeliverWOW for Unruly’s clients through servicing and training We are extremely proud and thankful to have such an awe-inspiring group of Unrulies. Congratulations team! The APAC Ops team consist of 15 highly skilled individuals sitting across

We’re thrilled to share that our very own Unruly Operations Team are finalists for The Wires Global 2019‘s  Best Ad Ops Team award.   The Best Ad Ops Team award seeks to recognise the contribution of the often-unsung heroes of online publishing – the advertising operations teams who ensure that all the creative innovations and incremental commercial opportunities are effectively implemented.   Announced on stage at ATS London on Monday, we’re shortlisted alongside MediaMath, agenda21 and Audience Store.     “We’re so excited to be shortlisted for this award! I couldn’t be more proud of this team who work extremely hard every day to ensure that we smash campaign goals for our clients. I’m constantly wowed by the team’s dedication, intelligence and passion for what they do,” said Hilary