Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
New WFA alliance is “fantastic opportunity” says Norm Johnston
Today in Cannes, Unruly joined 16 of the world’s leading advertisers as they announced the Global Alliance for Responsible Media: an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety. WFA panel (from left to right) Lisa Granatstein, Isabel Massey, Rob Rakowitz, Carolyn Everson, Luis Di Como With nearly 3.8 billion people online, the world is increasingly connected, and yet the increase in dangerous, hateful, disruptive and fake content online risks threatening our global community. Members of the Global Alliance for Responsible Media recognize the role that advertisers can play in collectively pushing to improve the safety of online environments. Together, they are rallying publishers and platforms to do more to address harmful and misleading content and to work together
Norm Johnston joins Future Gazers panel at Cannes Lions
New for 2019 and in partnership with Twitter, the Future Gazers on the Terrace series brings together a group of hand-selected visionaries from across the industry to paint a picture of our world 18 months from now. Unruly’s CEO Norm Johnston will join the Future Gazers panel at Cannes Lions on Wednesday 19th at 10 am and be joined by Julia Challicom, Kidovation Founder, Accenture Interactive and Jeremy Lindley, Global Design Director, Diageo on the Terrace Stage, Palais des Festivals. Each speaker will present a vision for their chosen focus area. The Future of Media, Design, AI and Wellness will all be explored as part of the series, plus more! Further discussion between the future gazers will unpick the world of tomorrow right before your eyes. Why 18
Unruly to monitor the emotions at Cannes Lions
Unruly will be tracking the emotions of visitors to this year’s Cannes Lions Festival. The #CannesYouFeelIt web app invites users to check-in one of six emotions at any location across the city of Cannes during the Festival. Data from each check-in is visible on a map of the City of Cannes, allowing viewers to see how people are feeling. Speaking to the origins of the #CannesYouFeelIt, Louise Tullin, Global CMO, Unruly commented: “In a week packed with inspiring talks, heated debates, tough competitions as well as a few parties, the Cannes Lions Festival is definitely a place where emotions run high. As the leading experts in understanding emotional data, we wanted to run this experiment to build a data-driven mood portrait of the Festival experience.” Festival visitors will
Unruly and News Corp AU launch a suite of new 6 second packages
News Corp Australia and Unruly are pleased to announce the launch of a suite of new 6 second packages. The packages were developed to help advertisers take advantage of the explosion and proliferation of the 6-second ad format. They combine New Corp Australia’s pre-roll inventory with Unruly’s outstream inventory to hit a range of KPIs like awareness or consideration. Running exclusively across Australia’s largest short-form storytelling ecosystem, these packages provide cost-effective reach in a premium, brand-safe environment. In order to understand the key drivers of 6-second success, Unruly teamed up with the University of San Diego and the University of East Anglia (UEA) to analyse 3,000+ 6 second videos. The study found that the role of long-form content is not in contention – longer ads have consistently been
Unruly announces major APAC expansion
Runaway internet growth across the region and tentpole global events spur boost in digital. During Q2, Unruly will grow into three locations in two new territories: Thailand and Indonesia. A new presence in Brisbane complements Unruly’s existing offices in Sydney and Melbourne. Commenting on the expansion, Phil Townend, Chief Commercial Officer, APAC for Unruly said: “This is a fantastic piece of news, not just for Unruly but also for brands and agencies who want to access some of the fastest growing consumer audiences in the region. With our years of expertise in programmatic video distribution at scale and deep understanding of human behaviour in our audience targeting, Unruly is ideally placed to guide local brands through their digital marketing strategies as well as give our global brand clients
Unruly makes impressive debut in latest IPA Digital Media Owners Survey
Unruly has been featured for the first time in the latest IPA Digital Media Owner Survey, picking up some impressive scores and rankings among some of the biggest names in media and adtech. Launched in 2007, the bi-annual survey collects more than 350 responses from digital planners, strategists, buyers and specialists in IPA member media agencies. Respondents are asked to rate top trading and adtech partners against a set of attributes on a seven-point scale. Overall experience Out of 22 suppliers, Unruly scored 7th place with 79.3% of respondents agreeing or strongly agreeing with the statement, “My overall experience of dealing with this supplier is a good one”. While TI Media (formerly Time Inc) secured the top spot with an impressive 87.5%, the big tech platforms such as
Phil Townend shortlisted for Ad Tech Personality of the Year, APAC
We’re excited to announce that Phil Townend, Unruly’s Chief Commercial Officer, Asia Pacific has been shortlisted for Ad Tech Personality of the Year at The Wires APAC! In its 5th year, and new to APAC, Ad Tech Personality of the Year recognises an individual, who has had a significant impact on, and made a significant contribution to the ad tech industry. Phil joined Unruly in 2010 as it’s first executive hire. As EMEA MD, Phil grew the European business to six offices before leaving for Singapore to launch Unruly APAC in April 2014. Unruly now has offices in Singapore, Tokyo, Seoul, Sydney, Melbourne, Brisbane, New Delhi, Mumbai, Kuala Lumpur with 3 more to open this year. Phil is into his 3rd year on the board of the newly
Unruly wins Mumbrella’s Best Ad Contest
In an effort to showcase great advertising and demonstrate how Mumbrella’s site can be used as a tool to reach a large audience of marketers, the company decided to host its own ‘best ad’ contest for new and original work. The idea was to seek out the most creative and progressive ideas the industry had to offer. Unruly came out on top and was chosen by Mumbrella’s editorial team and Mumbrella readers as one of two winners alongside Trouble Brewing. As a result, Mumbrella will run the winning creatives free-of-charge on their website for 100,000 impressions. “The aim of the competition was “to celebrate the industry at its best and also showcase how Mumbrella can work with agencies, media owners and brands as a partner to help spread
News Corp Australia and Unruly launch revolutionary new data-powered tool for Australian marketers
UnrulyEQ+ combines data and insight from News Connect and UnrulyEQ Driven by the combined assets of UnrulyEQ – a unique suite of emotional testing and targeting capabilities, and News Connect – News Corp Australia’s audience targeting and campaign activation platform, UnrulyEQ+ is Australia’s most advanced toolkit for creative and media optimisation. UnrulyEQ+ allows advertisers to test and optimise video content for emotional impact, identify the key triggers for a desired audience and match this data with News Connect data to build powerful audience segments of viewers who are most likely to engage with the campaign. Speaking about the launch of UnrulyEQ+, Ricky Chanana, Managing Director AUNZ, Unruly commented: “By joining forces with our News Corp Australia family, we’ve created an incredible targeting product for Australian marketers. UnrulyEQ+ combines
