Unruly to monitor the emotions at Cannes Lions

Unruly will be tracking the emotions of visitors to this year’s Cannes Lions Festival.

The #CannesYouFeelIt web app invites users to check-in one of six emotions at any location across the city of Cannes during the Festival. Data from each check-in is visible on a map of the City of Cannes, allowing viewers to see how people are feeling.

Speaking to the origins of the #CannesYouFeelIt, Louise Tullin, Global CMO, Unruly commented: “In a week packed with inspiring talks, heated debates, tough competitions as well as a few parties, the Cannes Lions Festival is definitely a place where emotions run high. As the leading experts in understanding emotional data, we wanted to run this experiment to build a data-driven mood portrait of the Festival experience.”

Festival visitors will be able to choose from six different emotional states: Happy, Inspired, Amazed, Surprised, Sad and Hungover.

To check-in an emotion, users simply visit https://cannes.unruly.co or scan the Unruly barcode wherever they see it to visit the web-based app. Users have the option to save a shortcut to their phone, allowing them to check-in with emotions wherever they are, whenever they feel like it. The emotions are

Check-in data is completely anonymous and no sign in or registration is required for the app, and it only collects GPS data and time stamp. Data from each day of the Festival will be published by Unruly at the end of each day of the event.

The #CannesYouFeelIt web app is part of Unruly’s presence at this year’s Cannes Lions.