TMB Selects Unruly as a Preferred SSP Amid Strong CTV Viewership and Revenue Growth
Partnership has seen 200%+ increase YoY in Unruly-generated revenue June 16, 2022 – LOS ANGELES – TMB, the leading community-driven entertainment company with brands like FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, today announced the selection of Unruly, a leading Connected TV (“CTV”) and video advertising platform, and a part of the Tremor International end-to-end advertising platform, as a preferred SSP. Since the formation of their partnership, Unruly has driven a more than 200% increase YoY (2021 vs 2022) in revenue for TMB, attributed to PMP deals set up in Unruly’s CTRL platform and increased demand driven by both Unruly’s sales channels and the Tremor Video DSP, the demand side of Tremor International’s end-to-end platform. TMB continues to
Tremor International Launches Exclusive Audience Offering of High-Reach TV Viewership Data Infused with Fyllo Cannabis & CBD Transaction Data
April 19, 2022 – New York – Tremor International (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, and Fyllo, a leader in compliance-first SaaS solutions for highly regulated industries, today announced the next stage of their partnership, designed to enable advertisers to reach premium, high-spending and engaged consumers across all screens, including programmatic video and CTV. Through industry-leading data science and audience enrichment, Tremor International and Fyllo have created unique audience segments that fuse Tremor’s high-reach TV viewership data from up to 44 million US households – spanning broadcast, cable, streaming and ad content – with Fyllo’s offline-sourced, deterministic Cannabis & CBD purchase
Comscore and Tremor International Partner to Deliver Expanded Programmatic CTV Audience Engagement
Comscore’s Predictive Audience solution will bring privacy-friendly and contextual audience curation to Tremor Video and Unruly campaigns.
Unruly launches sexism detection tool for ads – Campaign
Toyota’s ‘Good Odds’ is called the most effective Super Bowl ad on key brand metrics – Ad Week
How News Corp and Unruly are seeking to redefine programmatic through their new private marketplaces – The Drum
