Mediahub Selects Unruly as a Preferred SSP
New York – March 14, 2023 – Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, today announced it has been selected by award-winning media agency Mediahub as a preferred supply-side platform (“SSP”).
Supply-Path Optimization Is Guiding Video SSP Strategy | AdExchanger
The influx of demand is driving ad tech consolidation, too. Although Tremor International already had both a sell-side platform (Unruly) and a demand-side platform (Tremor Video), it acquired DSP Amobee in July to help bring more linear and connected TV demand to its publisher clients.
Why This Streaming Platform Decided To Work With Fewer Tech Partners | AdExchanger
Direct paths simplify the selling process. With a full purview into Amobee demand, the Unruly SSP can help publishers package their inventory as a managed service.
Future Today Doubles Revenue Working With Unruly Ad Platform | NextTV
Future Today, which employs Unruly the supply side ad platform in Tremor International’s end-to-end system, said its revenue increased 100% in 2022. It’s the third straight year revenue has doubled, said Future Today, which saw a 120% increase in audience over the last two years.
Future Today Sees Three Consecutive Years of 100% YoY Revenue Growth with Unruly
Strength of long-standing partnership bolstered by 336% increase in CTV demand from Amobee following the integration of the DSP into Tremor International’s end-to-end platform.
Predictions From the C-Suite: What’s in Store for 2023?
VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead.
How programmatic is bridging the gap between linear and CTV/OTT in 2023 | Digiday
With new advancements and improvements in programmatic ad buying and targeting, 2023 looks like a year set for a great deal of change in the world of connected TV (CTV) and over-the-top (OTT) environments.
Unruly Wins the 2022 Digiday Technology Award for Best SSP & Tremor Video takes home Best DSP!
Tremor International’s end-to-end platform is the way to go! We’re so excited to win the Digiday Technology Award for Best SSP and see Tremor Video take home the award for Best DSP!
How Tremor International Is Using Amobee To Boost Its Programmatic Supply | Adexchanger
Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market.
Tremor International, for example, acquired digital ad platform Amobee from Singtel over the summer to boost its programmatic ad tech stack with better self-service tools and access to more omnichannel inventory, including on linear TV.