Unruly / In the news
  • Tremor International Produces In-Depth Forecast of 2022 FIFA World Cup Viewership Trends

    Although cable remains the top viewing platform across markets, live streaming is gaining traction among younger viewers  NEW YORK, November 10, 2022 – Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the release of its 2022 World Cup Global Consumer Trends Report, comprising consumer surveys in the United States, Canada, the United Kingdom, Germany, Australia, Malaysia and Singapore.*  FIFA anticipates that five billion people across the globe will tune into the 2022 FIFA World Cup which will take place in Qatar starting November 20. At a time when media viewing habits are dramatically evolving, the increasing rate of global

  • Big Tech in the Game of Live Sports: The Impact for Consumers and Brands (from New York Advertising Week)

    As Big Tech and smart TVs like Hisense make the play to air live sports, brands and leagues have new opportunities to interact with fans. In fact, Tremor International is getting into the sports game as the official monetization platform for FIFA+ ahead of the World Cup, through our recent partnership with VIDAA/Hisense. While the emergence of Big Tech specifically into the live sports space lends itself to creating additional challenges in measurement, efficiency, and paid subscription woes for consumers, there is still great potential for the future of advertising and fan engagement. Tremor International CMO Emily Barfuss explored this topic in a panel discussion for New York Advertising Week with Jeremy Carey, CIO at Optimum Sports, and Jason Brum, GVP of Agency Partnerships at DIRECTV Advertising. More

  • FloSports Publisher Spotlight

    We talk a lot about inventory monetization in the industry, but at the end of the day, the consumer experience is what matters. If you aren’t engaging to an audience, then you won’t have any impressions to monetize…

  • Tremor International Enters into an Agreement to Acquire Amobee, Significantly Increasing its Global Market Share

    Acquisition is expected to create one of the most compelling and scaled CTV and video end-to-end platforms in the market Transaction expands Tremor International’s self-service DSP, CTV, and video reach, while creating new technology and partnership opportunities, including the ability to integrate major linear capabilities  Acquisition is expected to drive accretive financial growth within first twelve months of completion  Company to host conference call at 6:00 AM/PT, 9:00 AM/ET, and 2:00 PM/BST on July 26, 2022 NEW YORK, July 25, 2022 — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data, and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces that it has entered into

  • TMB Selects Unruly as a Preferred SSP Amid Strong CTV Viewership and Revenue Growth

    Partnership has seen 200%+ increase YoY in Unruly-generated revenue June 16, 2022 – LOS ANGELES – TMB, the leading community-driven entertainment company with brands like FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, today announced the selection of Unruly, a leading Connected TV (“CTV”) and video advertising platform, and a part of the Tremor International end-to-end advertising platform, as a preferred SSP. Since the formation of their partnership, Unruly has driven a more than 200% increase YoY (2021 vs 2022) in revenue for TMB, attributed to PMP deals set up in Unruly’s CTRL platform and increased demand driven by both Unruly’s sales channels and the Tremor Video DSP, the demand side of Tremor International’s end-to-end platform. TMB continues to