How Tremor International Is Using Amobee To Boost Its Programmatic Supply | Adexchanger
Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market.
Tremor International, for example, acquired digital ad platform Amobee from Singtel over the summer to boost its programmatic ad tech stack with better self-service tools and access to more omnichannel inventory, including on linear TV.Wpromote Selects Unruly as a Preferred SSP
Wpromote, a top independent digital marketing agency, named Unruly, a leading Connected TV and video advertising platform, as a preferred supply partner. With deep and long-term expertise in curating
Tremor International Produces In-Depth Forecast of 2022 FIFA World Cup Viewership Trends
Although cable remains the top viewing platform across markets, live streaming is gaining traction among younger viewers NEW YORK, November 10, 2022 – Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the release of its 2022 World Cup Global Consumer Trends Report, comprising consumer surveys in the United States, Canada, the United Kingdom, Germany, Australia, Malaysia and Singapore.* FIFA anticipates that five billion people across the globe will tune into the 2022 FIFA World Cup which will take place in Qatar starting November 20. At a time when media viewing habits are dramatically evolving, the increasing rate of global
Big Tech in the Game of Live Sports: The Impact for Consumers and Brands (from New York Advertising Week)
As Big Tech and smart TVs like Hisense make the play to air live sports, brands and leagues have new opportunities to interact with fans. In fact, Tremor International is getting into the sports game as the official monetization platform for FIFA+ ahead of the World Cup, through our recent partnership with VIDAA/Hisense. While the emergence of Big Tech specifically into the live sports space lends itself to creating additional challenges in measurement, efficiency, and paid subscription woes for consumers, there is still great potential for the future of advertising and fan engagement. Tremor International CMO Emily Barfuss explored this topic in a panel discussion for New York Advertising Week with Jeremy Carey, CIO at Optimum Sports, and Jason Brum, GVP of Agency Partnerships at DIRECTV Advertising. More
How FIFA World Cup fans engage is changing and brands are paying attention | Digiday
At the root of every sport are two key characters: the athlete and the fan. The athletes may be the stars of the show, but without fans — without their energy, fervor, tangible support and wallets — sports matches and championships would all be very different games. From team tattoos to (football-) soccer-themed haircuts, fans’ enthusiasm and spending power are vital to any team’s success.
FloSports Publisher Spotlight
We talk a lot about inventory monetization in the industry, but at the end of the day, the consumer experience is what matters. If you aren’t engaging to an audience, then you won’t have any impressions to monetize…
Unruly Partners with NewsGuard to Provide Advertisers with Robust Brand Safety Measures
NewsGuard’s human-vetted credibility ratings will enable advertisers leveraging Unruly’s platform to identify high-quality news…
Tremor International Reports Results for the Second Quarter and Six-Month Period Ended June 30, 2022
Generated record adjusted EBITDA of $39.1 million and $72.7 million alongside industry-leading adjusted EBITDA margins of 55% and 51% on a Contribution ex-TAC basis for Q2 and H1, respectively
Tremor International Enters into an Agreement to Acquire Amobee, Significantly Increasing its Global Market Share
Acquisition is expected to create one of the most compelling and scaled CTV and video end-to-end platforms in the market Transaction expands Tremor International’s self-service DSP, CTV, and video reach, while creating new technology and partnership opportunities, including the ability to integrate major linear capabilities Acquisition is expected to drive accretive financial growth within first twelve months of completion Company to host conference call at 6:00 AM/PT, 9:00 AM/ET, and 2:00 PM/BST on July 26, 2022 NEW YORK, July 25, 2022 — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video, Data, and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announces that it has entered into
