The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
May the Fourth Be With You
Today on May 4th, Star Wars fans worldwide celebrate this unofficial holiday by cherishing all things Star Wars. The now famous “holiday” originated in 1979 with a half-page ad in the London Evening News congratulating Margaret Thatcher on becoming the first female prime minister on this day thirty-six years ago. Over the years, advertisers have latched onto the famed franchise to promote their brands. And it’s because it works. The Star War films are so ingrained in people’s memories – often from childhood – that they often trigger nostalgic feelings. Advertisers have caught on and learned that ads and online videos referencing Star Wars can elicit intense emotional responses in their viewers (even just from showing an image of Darth Vader or hearing the iconic theme song).
Vintage Brides And Gay Pride: 5 Ads You Should Watch Right Now
A bank brings people to tears (not in the usual way) and blind women describe their beauty. Yep, it’s just another week in Adland. After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the long weekend. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
How TV Networks Can Use Online Video To Encourage Millennials To Watch Their Shows
Eighty percent of Millennials will watch a TV show if a promo has been shared with them. That’s according to our latest report, which looks at how TV networks can use online video to encourage more people to watch their shows. It also found that Millennials are 10% less likely to share TV promo content than the average TV viewer, suggesting that TV marketers are failing to create content that resonates with Millennials.
Piggy Banks And Coffee Tanks: 6 Branded Vines You Should Watch Right Now
Brands have recognized the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention? With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done. In this week’s round-up, we have football skills and saucy art. Enjoy!
Vine Drives Real Value For Toyota & Saatchi
Brands have been backing Vine for some time now. There’s a plethora of six-second content from all sorts of brands surfacing on the short-form video platform, driving huge value for all involved. However, it’s not as easy as just deciding you want to use Vine and pointing and shooting. Brands looking to get cut-through with their consumers need to create a native look and feel to their content that resonates with their target audiences. Short-form users on platforms like Vine won’t settle for intrusive, unauthentic video content – there’s way too much other great content on the platform to capture their attention. You have to get it right, or else users will simply swipe on.
Programmatic Video #WoTW: What Is Dayparting?
Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.
New Renault Ad Brings The West End To The Car Dealership
‘The Sound of Music’ had the Swiss Alps, ‘West Side Story’ had Manhattan and now Renault’s stab at musical whimsy has its own exotic locale. That’s right, it’s a car dealership but don’t be fooled. Turns out there’s more to an automobile purchase than monthly installments and giveaway air fresheners. Returning to the raucous cabaret atmosphere the brand created in previous spots, ‘#TwingoFlamingo’ (we’ll get to the title) conjures a technicolour Broadway fantasia within the world of low APR loans. We see our glamorous lead, a sort-of cross between Snow White and a ‘Mad Men’ character, sweeping into the dealership, instantly stealing the heart of nearby car salesmen. Unfortunately for them, her affections have already been won by a charming fellow with four wheels and a retractable roof.
Blindfold Tests And Munchie Success: 5 Ads You Should Watch Right Now
In this week’s round-up we have Icelandic adventures and heartbreaking public safety announcements. Yep, it’s just another week in Adland. After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying your weekend. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
Nicholas Megalis Talks Live-Streaming, Micro Video And Why The Revolution Will Be Meerkated
Being famous for 15 minutes is so 2005. Try getting cut-through when you’ve only got 6 seconds to make an impression. Nicholas Megalis, a musician, artist, author, self-proclaimed idiot and also an uber-popular micro video creator, has managed it. Pegged as one of the early poster boys of Vine, Megalis shot to looping stardom in the early days of the short-form platform. Since then his weird and wacky videos have a conveyor belt to the higher digital ground. But don’t think it’s just Vine he frequents, although his content on this platform alone has attracted an eye-popping 800 million loops.
