Unruly / Blog / Blindfold Tests And Munchie Success: 5 Ads You Should Watch Right Now

Blindfold Tests And Munchie Success: 5 Ads You Should Watch Right Now

In this week’s round-up we have Icelandic adventures and heartbreaking public safety announcements. Yep, it’s just another week in Adland.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying your weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!


5. Guitar Hero – Live Reveal Trailer

Forget performing in front of a crowd of cartoons, things are about to get real in Activision’s forthcoming franchise ‘Guitar Hero Live’ which promises to take the user center stage like never before.

The ad reveals the first-person gameplay perspective where the user performs in front of a real crowd for real reactions – good and bad.

We certainly can’t wait to get our hands on this!


4. Arla Skyr – The Messenger

Arla brings us to 1968 in Iceland to a town with only one telephone and a little boy named Orri to delivers messages to even the most barren parts of the country. Luckily, Orri eats plenty of protein packed skyr, eaten by Icelandics for over a thousand years, so he is well able to make his way up steep mountains and trudge his way through the snow.

We love this ad for its fantastic use of colours and the stunning Icelandic scenery captured.

‘The Messenger’ certainly delivers.


3. Ben & Jerry’s – Introducing the BRRR-ito!

Talk about perfect audience targeting, Ben & Jerry’s got on the 420 bandwagon this week to introduce its mouthwatering new snack to the stoner population.

The ice-cream brand did its own take on the infamous Super Bowl Apple “1984” ad that introduce the Macintosh as a personal computer to the world.


2. Mumsnet – Ellen Mae

This has to be one of the most powerful PSAs we’ve seen this year. We hear the real, heartbreaking emergency service call made by a five-year-old girl that saved the life of her mother who had an epileptic fit and was unconscious.

The ad aims to show parents the massive importance of teaching children, as young as possible, how to dial 999 as it could save their lives one day.


1. Pandora – The Unique Connection

Pandora proves that all women are unique with their latest super sweet campaign.

Six women enter a room and stand in a line before their young children enter one by one to find their mum. But there’s a catch, the children are all blindfolded.

The reactions of both mother and child as they find each other are enough to melt even the hardest of hearts and is a solid reminder of how effective emotional advertising can be.

You can read more on why emotions matter to advertisers here.