Vintage Brides And Gay Pride: 5 Ads You Should Watch Right Now
A bank brings people to tears (not in the usual way) and blind women describe their beauty. Yep, it’s just another week in Adland.
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the long weekend.
So without further ado, here is our weekly round-up of the five ads you should watch right now.
Enjoy and have a great weekend!
5. Wells Fargo – Learning Sign Language
Banking and financial services company Wells Fargo proves that just because your industry has a reputation for being a little dry, your ads don’t have to be.
We love the use of a new age family structure, as well as the emotional appeal of this lovely short story, showing two mums learning sign language so they can communicate with a little girl they are adopting. This is a great example of why emotions are so important to advertisers, which you can read more about here.
Pass the tissues please!
4. Ram Trucks – Courage is Already Inside
Ram Trucks jumps on the femvertising trend in its latest ad that’s all about breaking stereotypes and “throwing it into another gear”.
Top tips for stunning visuals and fantastic use of puns.
3. PFLAG Canada (Parents and Friends of Lesbians And Gays) – Nobody’s Memories
Most of us have beautiful vintage pictures and videos of our parents’ weddings which we can hold on to and look back on forever, but what about the weddings that never happened? What about the people who weren’t allowed to make these memories?
Non-profit organisation PFLAG Canada (Parents and Friends of Lesbians And Gays) has put forward this sad yet important message into its latest campaign. Shot on a range of old-fashioned cameras to highlight different decades and featuring real couples, the ad is both powerful and thought provoking.
2. Apple – Rise
Now this is how you sell an Apple Watch!
A lot of us in Unruly HQ were on the fence about the Apple Watch, but after seeing this beautifully shot ad showing real people wearing them in real life in contrast to the rather sterile ads preceding it), we may have just changed our minds!
1. Dove – Blind Beauty
Oh, how we love a Dove ad! Always trying to help every woman feel beautiful, the Unilever giant has followed up its latest #ChooseBeautiful ad by asking a group of blind women to give their thoughts on when they feel the most beautiful.
The result demonstrates that feeling beautiful is a choice that you can make, so choose it
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