The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Vine Is A Digital Billboard That You Actually Pay Attention To, Says Viner Yell Design
While the US has undoubtedly been the biggest producer of top Vine creators to date, American content creators don’t always sit at the top of advertisers’ hit lists around the world. As Unruly’s Geography of Sharing points out, content that works for one market, doesn’t always resonate in the same way for another. My latest guest on the Unruly blog is based in Australia and is rapidly growing his creative pipeline with hungry brands looking to engage an ever-growing mobile audience Down Under.
Forgotten Kids And Footie Kits: 6 Branded Vines You Should Watch Right Now
Effective brand marketers know the value of creating short-form video as part of their video content stack. It’s a great way to attract and engage a mobile audience. But it’s still not always easy to find the best branded content on Vine. So if you were wondering which advertisers are coming out on top in the battle for consumer attention, we’ve got you covered.
8 Things You Need To Know About Programmatic Video
Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. According to a recent study by Unruly, which polled 1,000 senior marketers in the UK and US, around half rate their programmatic video knowledge as ‘Average’, ‘Poor’ or ‘Very Poor’.
Viral Review: Kleenex’s ‘Dogvert’ Will Make You Reach For The Tissues
This article originally appeared in Marketing Magazine Kleenex: Unlikely Best Friends Rating: 8/10 If Jane Austen wrote online advertising coverage in 2015, a sample post might begin like this: “It is a truth universally acknowledged that a brand in possession of an adorable animal video, must be in want of shares”.
Trash Talking Tots And Emotional Dog Spots: 5 Ads You Should Watch Right Now
You will not believe the trash talk coming out of these kids’ mouths in AdLand this week! After a week watching the best (and sadly worst) video ads on the web, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.
Sharing The Love At Official Launch Of Unruly ShareRank Australia
It was standing room only at the official launch of Unruly ShareRank Australia last week. Around 120 representatives from brands, trade magazines and media/ creative agencies packed into the fourth floor of the Sydney CBD Hotel last Friday to hear more about the new tool, which helps advertisers in Australia predict the virality of their video ads ahead of launch.
Comfy Beds And Emotional Heads: 6 Branded Vines You Should Watch Right Now
Effective brand marketers know the value of creating short-form video as part of their video content stack. It’s an effective way to attract and engage a mobile audience. But it’s still not always easy to find the best branded content on Vine. So if you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered and have rounded up this week’s top 6 branded Vines.
Most Shared Ads Of June 2015: Proud To Love And Puppyhood
This article originally appeared in Contagious. Years from now, what will we remember about this past month? Maybe it’ll be Kanye West breaking Glastonbury. Maybe it’ll be Facebook emblazoning LGBT pride across the world’s profile pictures. Or maybe it will be nostalgia dinosaurs from the ‘90’s returning to stomp all over the box office.
How To Create Videos For The 21st Century Content Stack
The digital video landscape is changing…and fast. No longer are marketers able to create one-size-fits-all content that can be used effectively to achieve campaign objectives across a variety of different formats. With short-form, long-form, live-streaming and narrow-cast niche social platforms seemingly springing up every week, the opportunities for marketers to distribute video in different ways have never been more diverse.
