The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Kermit The Frog And Friendly Dogs: The Most Shared Ads Of November
With the big day less than a month away, the headline story is naturally: ‘Who is winning the Christmas ads race?’ Scrolling through the most-shared spots of November, festive is spirit is indeed everywhere, from small brands to big-budget behemoths. Whether you like your Christmas advertising sincere, silly, satirical or sweet, there is more or less something for everyone.
Baby Wipes And TV Plights: 5 Video Ads You Should Watch Right Now
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch. Brands have jumped on the Thanksgiving bandwagon and created some hilarious/powerful ads this week. Our top five ads take will take you through a range of emotions; nostalgic sweets, binge eating infants and disinterested cats are sure to send you to a good place just as we begin the weekend .
Unruly Co-Founder Sarah Wood Wins City A.M.’s Entrepreneur Of The Year Award
Unruly co-founder Sarah Wood is City A.M.’s Entrepreneur of the Year. The co-CEO of the video ad tech company and a host of Unrulies were at the Grange St Paul’s Hotel, London, last night to pick up the coveted award at the sixth City A.M. Awards.
Travel Woes And Smartphone Pros: 6 Branded Vines You Should Watch Right Now
Here it is, your weekly fix of six. Vine is becoming an increasingly important platform for brands looking to engage with today’s trend-spotting, web-savvy audiences. Perfect for those of us with short attention spans. But finding the best content isn’t always easy. So to help, we’ve pulled together the cream of the attention-grabbing crop. This week’s top 6 is a combination of excellent curated designs and some comedic references to life. Enjoy!
From Cause Marketing To Sound-Off Ads: Here Are The Top Content Trends Of 2015
We have seen a lot of new content trends emerge during 2015. We’ve seen the decline of ‘trackverts’ – such a big hit in 2014 – and the emergence of sound-off videos. We’ve also seen less ‘fempowerment’ campaigns (the biggest content trend of 2014) as more and more brands embraced the theme of personal triumphs.
How US Retail Brands Can Up Their Digital Video Game This Holiday
The most shared holiday ad charts are dominated by British retailers. Here’s what to learn from Father Christmas across the Pond. Ah Christmas. It’s the most wonderful time of the year, when Jack Frost nips at your nose and grandmas near and far dodge reindeer. Even for native Jewish Californians like myself.
Wild Boars And Miss Piggy’s Draws: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can enjoy your weekend. In this week’s round-up, we have a giant crumpet, a wild boar drinking out of a toilet and a boy – yes, a BOY! – in a commercial for Barbie. Enjoy and have a great weekend!
Unruly Co-Founder Shortlisted For City A.M.’s Entrepreneur Of The Year Award
Unruly co-founder Sarah Wood has been shortlisted for City A.M.’s Entrepreneur of the Year award. The video ad tech company’s co-CEO has been nominated alongside Deliveroo’s Will Shu, Ross Williams, who owns Venntro Media – the umbrella firm of a number of successful dating apps – Only Fingers and Toes (OFAT) owner India Martin and Lloyd Amsdon, founder of Watchfinder, the largest seller of second-hand watches in the UK, for the prestigious accolade.
Sinister Bears & Mowing Flare: 6 Branded Vines You Should Watch Right Now
Ah, the joy of six. Vine is the leading short-form entertainment platform and has become a key component in global brands’ content strategies. However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there capturing the attention of millions of users. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our weekly round-up. This week we’ve got some new brands ‘doing it for the Vine’.