The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Fruitful Guides And Comedic Ties: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch. Our top five ads have some funny ads that will help you get over the January blues. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
Variety Magazine Names Unruly Co-Founder Sarah Wood As One Of 30 Digital Executives To Watch Out For In 2016
Unruly co-CEO Sarah Wood is one of 30 executives in the digital industry to watch out for in 2016, according to Variety. With CES 2016 kicking off in Las Vegas this week – celebrating the biggest innovations in tech that will affect the industry for the year ahead – Sarah was identified by the magazine as one of 30 business leaders at the forefront of making noise in 2016.
The Top 10 Most-Read Unruly Articles Of 2015
There’s no doubt 2015 was a monumental year for Unruly. New offices opening in Tokyo and Sydney, exciting product launches and being bought by News are just some of the highlights from another incredible year. So with our 10-year anniversary on the horizon, we thought we would dust off our retrospective goggles and take a look at the most-read Unruly articles of 2015. Happy reading!
Here Are the Key Trends Which Affected Video Measurement in 2015
It’s been a record-breaking year for the online video market. Over the last 12 months we have seen ‘Friends Furever’ take the crown as the most shared video ad of all time, while Facebook Video ads have raised the speed of sharing to a whole new level. The ad industry is changing faster than it ever and with it we’re seeing marketers continue to adjust their definitions of online video success.
From A Wider Variety Of Content Creators To Live Streaming – Here Are The Trends That Shook Up Video In 2015
From live streaming to shifting agency roles and responsibilities around video, the online ad industry continued to evolve at a rapid rate in 2015. But what have been the key trends over the last 12 months? In the second instalment of Unruly’s 2015 Trend Series, we look at a wider variety of creative content and the battle between Meerkat and Periscope. Enjoy!
What Are The Top 10 Funniest Ads Of 2015?
It’s surprisingly difficult to make a genuinely funny advert. Don’t believe us? Just ask any brand that’s tried and failed. Here at Unruly, we’ve spent much of 2015 noting the roaring success of brands which take emotion seriously. Whether that’s through ‘sadvertising’, ‘dadvertising’ or any other convenient rhyming epithet, it’s becoming more clear that powerful, sentimental hooks are a reliable indicator for strong social sharing. But what about humour?
Video Advertising Trends To Look Out For In 2016
Making predictions is a tricky business, especially with a global audience in mind. William Gibson put it well when he said, “the future is here. It’s just not widely distributed yet.” But here goes anyway! In 2015, marketers’ thoughts turned to ad blocking while consumers cooed over warm and fuzzy ads. But what can we expect from video advertising in 2016? Here are a few predictions to kick off the new year. To see more of Unruly’s predictions here.
Flashy Cars & Word Spars: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch from this week. Our top five ads range from the festive to the tropical, and among them covering points such as gender stereotyping, 2015’s social media buzzwords and some clever wordplay. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
What’s Your Favourite Ad Of 2015? We Asked Some People…
It’s been a fantastic year for advertising. Over the last 12 months we have seen some incredible work from a wide range of brands and agencies. We’ve seen records tumble, with this year’s crop of Super Bowl ads delivering the most online shares in its history. Android’s super-cute “Friends Furever” also became the most shared ad of all time.
