After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch from this week.
Our top five ads range from the festive to the tropical, and among them covering points such as gender stereotyping, 2015’s social media buzzwords and some clever wordplay.
So without further ado, here is our weekly round-up of the five ads you should watch right now.
Enjoy and have a great weekend!
5. Mattel Games
Popular board game Scrabble joins in the festive fun with a nice, warm-hearted Christmas advert that will make you smile.
Lexus hired Jude Law to promote its new Lexus RX. The ad takes us through a variety of scenes, experiencing them through the eyes of the RX driver. This James Bond-esque montage isn’t exactly festive but will go down a treat for those who are envisioning a more glamorous summer.
The American household supply brand Hefty delivers a satirical campaign about all the buzzwords we’ve seen on social media this year. This has been a running piece for the brand largely due to the fact the red cup is synonymous with parties.
The tech giant has released its annual ‘Year In Search’ ad, showing us some of the questions we asked in 2015. To make this ad visually appealing, inspiring and emotional, Google has carefully selected the more benevolent aspects of society’s curiosity, omitting some of the more popular, if slightly less inspiring, search terms we know to be slightly more accurate.
1. Systeme U
The French supermarket chain has followed in the footsteps of Target in demolishing the concept of gender-assigned toys for kids. This has been a prominent discussion point for the media in 2015, with issues such as gender inequality, women in tech and transgender sexuality hitting the headlines over the last 12 months. The ad shows kids describing their ideas of who should be playing with which toys: boys play with footballs and guns, while girls play with pink castles and dolls. However, these preconceived ideas are soon turned on their head when the same kids are released into a room full of toys. The #GenderFreeChristmas brand tie-in towards the end is particularly well done, showing the kids in the catalogue with their preferred toys.
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