The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Unruly Co-Founder Shares Insights With Next Generation Of Journalists
Budding reporters got their chance to interview Unruly co-founder Sarah Wood at a conference held yesterday to inspire the next generation of journalists.
Why The Super Bowl Is No Longer A TV Event
If you think the Super Bowl is a TV-only event – you’re living in the past. In 2015, Super Bowl advertising officially went digital. Gone are the days of must-see TV – when people gathered around the TV set to watch the same show, on the same night, at the same time. Except the Super Bowl… Until last year, that is, when 51% of Super Bowl ads were seen online and NOT on TV.
#WEF Special: How Brands Are Increasingly Embracing Social Causes As Part Of Their Advertising Campaigns
As the world’s leaders gather together at Davos this week to make the world a better planet, video ad tech company Unruly looks at how brands are increasingly using social good in their advertising.
“Pub Talk”: Q&A With Brooklyn Magazine’s Jesse Smith
Unruly and Brooklyn Magazine have been working together since 2011. The relationship began initially with the magazine publisher running In-Page ads and Sponsored Posts, and has since developed as Unruly launched new products, such as our In-Feed and In-Article formats. We sat down with Jesse Smith, VP, Integrated Sales and Marketing from Brooklyn Magazine (or bkmag.com), for our inaugural “Pub Talk” at New York City’s Flatiron Hall (a local favorite for NYC Unrulies) this week to discuss the challenges and successes of being an online publisher.
Alcohol Moderation And Active Perspiration: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch. This week’s round-up includes some great millennial targeting and a powerful/ light-hearted social campaign for alcohol moderation. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
Unpacking The FTC’s New Native Advertising Guidelines
The FTC (Federal Trade Commission) shook the ad world from its holiday slumber to release an Enforcement Policy Statement on Deceptively Formatted Advertisements and a corresponding guidance document directly addressing native advertising. Many were blindsided by the sudden announcement, released on December 22, but possibly more shocking was how quickly the IAB responded, issuing a press release just two days later – on Christmas Eve.
5 Tips To Help Create The Perfect Super Bowl Ad
Ah, the Super Bowl. The Big Game. Americans far and wide will be hoping their teams get through the play-offs and make it to the biggest game of the year at Levi’s Stadium on February 7. Marketers, on the other hand, are gearing up for a different type of game. Nielsen reported last year’s Super Bowl was the most watched TV program in US history, with a staggering 114.4 million viewers tuning in to watch the game. And if that wasn’t enough, CBS will this year be live streaming the whole game online – ads and all – at the same time. At $5 million for just 30 seconds, brands will be hoping to make every second count next month.
The 10 Best Quotes From #CES2016
CES might be over, but another exciting year for tech and innovation has only just begun! Unruly was thrilled to have attended this year’s event in Las Vegas, and from what we saw, Virtual Reality, 3D printers, autonomous vehicles and wearable tech are sure to dominate conversation throughout 2016. But for those of you who were not there, we’ve picked 10 of the top quotes from the event:
The Most Shared Ads Of Super Bowl 2015
With any upcoming sporting event, people typically fall into one of two categories: either you’re impossibly excited or you don’t care at all. Not so with the Super Bowl, which kicks off its 50th outing on next month at Levi’s Stadium in Santa Clare. Despite featuring the world’s least comprehensible sport, the Super Bowl has managed to safeguard itself against viewer fatigue by turning itself into an all-singing, all-dancing, meme-producing circus, with star-studded advertisements as one of the main attractions.
