Alcohol Moderation And Active Perspiration: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch.
This week’s round-up includes some great millennial targeting and a powerful/ light-hearted social campaign for alcohol moderation. So without further ado, here is our weekly round-up of the five ads you should watch right now.
Enjoy and have a great weekend!
Any soon-to-be graduates would be well advised to watch this ad from Snickers, which gives some great advice on what not to do when in a job interview. This follows this hilarious rendition of Adele’s ‘Hello‘ from Graduate Jobsite ‘GradTouch’, which also serves as a stress-buster during this turbulent period for soon-to-be graduates.
Yoga is for everyone. That’s the message from this ad from activewear label Penningtons, which shows a plus size woman executing some difficult yoga positions with myth-busting text overlaying the video.
Amazon also uses yoga in the latest ad for its mobile app. It shows a woman associating an overweight man doing yoga with a cooked chicken, reminding her to buy a meat thermometer. While slightly amusing, it’s a little disappointing that while in 2015 there were a lot of ads encouraging women of all shapes and sizes to not be so self-critical of how they look, this ad seems to do the complete opposite for men.
2. Exxon Mobil
Energy company Exxon Mobil has launched a hilarious social campaign encouraging millennials to become engineers. The campaign features 30-second clips showing what life would be like without the pieces of tech we have grown to love over the years. Other ads include showing what it would be like if the phone had never been invented.
Now it may seem strange for a beer company to encourage people to drink less. But then this has been a 10-year project for Heineken. The latest ad in its long-running, sensible-drinking campaign is called ‘Moderate Drinkers” and, as Gianluca Di Tondo, Senior Director of the global Heineken brand points out, is targeted at a different audience. He said: “The focus has now turned on women and what is important to them. Now It’s about moderation becoming an active choice.”