The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
#CannesYouFeelIt – Take That And Fat Boy Slim Perform On News Corp Yacht
Guests aboard the News Corp yacht at Cannes were treated to a performance they will neeeevvvvvvver forget last night. Mark, Howard and Gary from Take That played an exclusive concert for excited Cannes-goers aboard the Panthalassa yesterday. A Million Love Songs Later, Fat Boy Slim also joined the fab three aboard the yacht to play a live set.
#CannesYouFeelIt – What Brands Should Sound Like & The Benefits Of Ad Blocking
When it comes to using music in their marketing, brands are hitting all the wrong notes. That was the message put forward by panel members at the ‘101 Great Minds: Exploring the Power of Music in Branding’ session at Cannes Lions earlier today. Panel host and president of audio agency iV2, Uli Reese, revealed 80% of Fortune 500 companies are arbitrary in their music choices, arguing there was an ‘implementation gap’ in advertising, where music is treated as an afterthought rather than an integral piece of branding.
#CannesYouFeelIt – How Are You Feeling Today?
When it comes to advertising, emotions really do matter. You only need to watch some of the ads tipped to walk away with the Film Lions Grand Prix this weekend to see that. Tears, laughter, surprise, shock…and that’s just German supermarket Edeka’s excellent Christmas ad! As the pioneers of #EmotionalAdTech, it’s something Unruly knows all too well.
#CannesYouFeelIt – Peter Field On How Short-Termism Is Killing The Benefits Of Digital
Today at Cannes, renowned marketing consultant Peter Field called for an end to ‘short-termism’ and warned of its detrimental impact on the ad industry, and creativity. Field presented new research based on data from the IPA and Gunn proving that the rise of digital has driven a short term approach to marketing campaigns, which is massively impacting business metrics.
#CannesYouFeelIt – Wired Co-Founder Kevin Kelly On The ‘Inevitability’ Of Virtual Reality
VR has been a hot topic at Cannes Lions this year, and today Wired co-founder Kevin Kelly joined PHD’s worldwide strategy director, Mark Holden, on stage to explore how this new medium might affect us all. Kelly’s keynote also focused on some of the ‘inevitable’ technological trends that might revolutionise the way we buy, work, learn, and communicate with each other.
#CannesYouFeelIt – Caitlin Moran & Keith Weed On Social Media, Paywalls & Diversity
Caitlin Moran discussed the challenges facing publishers and journalists alike today during an insightful discussion with Johnny Hornby, founder of The & Partnership, at Cannes Lions. Today also saw Unilever CMO Keith Weed take the stage for his ‘Future of Brands’ keynote, in which he addressed the power of influencers and Unilever’s new commitment to remove stereotypes from its brand marketing.
#CannesYouFeelIt – Google Blurs The Lines Between Real And Virtual Worlds
Within the next decade the lines between the virtual world and the real world will be completely blurred. It may sound like a scary quote from the latest Hollywood science fiction movie, but that was the proud claim of Clay Bavor, Vice President of VR at Google, at the tech giant’s VR session at Cannes yesterday. During the session – called ‘Google: Adventures in Virtual Reality’ – Bavor suggested that the tech required to make consumers “part of the story rather than just following it” was almost here. “Your phone already has most of the things you need,” insisted Bavor.
#CannesYouFeelIt – Unruly Launches Its First-Ever Video Ad At Cannes
Quick question: what do a dog doing press-ups, a buzzer-beating basketball hero, a girl getting over her fear of flying and a dog that knows how to use a skipping rope all have in common? They all appear in Unruly‘s first-ever video ad – that’s what. The video ad tech company was asked to create a fun video ad for The New York Post’s big screen at Cannes – and here it is (after the jump).
#CannesYouFeelIt – Professor Green & Sarah Wood On ‘The Anatomy Of Great Video Content’
Cannes Lions is officially in full swing, complete with emoji walls, rosé and lots of great panels. The festival was kicked off yesterday with a talk on ‘The Anatomy Of Great Video Content’, featuring Unruly’s own Sarah Wood, British rapper and songwriter Professor Green, Barcroft Productions’ Sam Barcroft and Yolande Waldock, Head of Global Brand Team, Lexus International.
