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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Unruly Wins Ad Ops Team Of The Year At AOP Digital Publishing Awards

    Unruly’s UK Operations Team celebrated last night after winning Digital Ad Ops Team of The Year at the AOP Digital Publishing Awards. Unruly’s Ops rockstars also received the award back in 2014, and are currently the only team to have won it twice. The team, led by Global EVP, Operations Glen Duncan, picked up the prestigious award at a ceremony held at the Camden Roundhouse on Thursday evening.

  • Learn The Programmatic Lingo: Viewability Or View-Inability

    Making sense of programmatic language can be tough. Especially when we’re faced with jargon, multiple words meaning the same thing, or varying definitions for a single word. Sick of nodding your head in meetings then running to check what the latest acronym stands for? It happens all too often. That’s why we’re launching a new series “Learn the Lingo” to help programmatic buyers navigate the ever-changing digital ecosystem.

  • What Do Teenage Girls Think Of #Femvertising?

    At Cannes Lions this year, Unilever CMO Keith Weed declared ‘the time is right for us as an industry to challenge and change how we portray gender in our advertising’. His message was backed up by the announcement of the FMCG giant’s UnStereotype initiative, and comes in the wake of a steady rise in empowering portrayals of women in ads.  Brands like Always and Dove have been leading the charge in recent years, shifting their marketing efforts towards realistic representations of women and highlighting causes that champion gender equality.

  • The Best Branded Vines Of June 2016: Puppy Wishes & Bedroom Fishes

    It’s a little known fact that the best things in life come in sixes. Eggs, volleyball teams and short-form video. Vine’s six-second time limit forces users to be creative, efficient and, most of all, inventive. That’s what makes the platform so special and unique – and it’s what forces brands to think outside the box.

  • Spice Girls & Bicep Curls: 5 Ads You Should Watch Right Now

    The Summer of Sport is officially off to a great start, with the final of the European Championships fast approaching, Wimbledon in full swing, and the Rio Olympics just around the corner. But if all that activity is a little bit much for you, why not take a load off, sit down, and enjoy the best five ads from the past week.

  • Unruly Welcomes Seho Lee as VP, Programmatic Sales In NYC

    Seho Lee this week joined Unruly as VP Sales, Programmatic. Based in New York, Seho will lead Unruly’s programmatic sales efforts and brings years of experience in the industry, holding roles at Sizmek, Millennial Media and Conversant. Seho’s known for his knowledge in both programmatic and mobile, so we sat down to pick his brain on his view on the industry and his thoughts on how the programmatic landscape is changing.

  • Steve Sottile Joins Unruly’s NYC Team As SVP, Sales

    Steve Sottile recently joined the Unruly US team as SVP Sales. Based in New York, Steve will head up Unruly’s sales efforts across North America. Steve has a strong track record of building relationships with key brand advertisers in one of the most competitive markets in the world.