The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Unruly, Prudential And Mindshare Take Home Gold At Spark Awards 2016
Unruly’s APAC superstars celebrated in style last night after picking up Gold and Silver trophies at Marketing Magazine’s Spark Awards 2016. The Best Media Solution and Best Campaign by a Media Owner awards both went to Unruly for its work with Prudential Singapore and Mindshare APAC on the #RelationshipReconnect campaign.
IAB Committee Encourages Southeast Asian Marketers To Change Their Measurement Strategies
APAC digital marketers need to up their measurement game. At least, that’s the message from IAB Singapore, who this week released a series of guidelines aimed at digital marketing professionals across Southeast Asia. The world of digital video is booming, with global video ad spend expected to increase 34.6% to $17.68b in 2016 (source: eMarketer), while in SEA 40-45% of all online video is predicted to be delivered programmatically by the end of the year (source: TubeMogul).
Ad Pulse: Under Armour’s “Rule Yourself | Michael Phelps”
What makes a golden Olympic ad? Big sports stars? A great soundtrack? Well, with the Rio Games in full swing, Unruly has looked at one of this year’s biggest ads in more detail. Under Armour’s “Rule Yourself”, starring swimmer Michael Phelps, has attracted 308,000 shares since it was released back in March, making it the second most shared Olympics ad in 2016 and the fifth most shared Olympics ad of all time.
Space Explorers & Olympic Scorers: 5 Ads You Should Watch Right Now
Rio 2016 is in full swing and the whole world is going Olympics mad! But with all the running, jumping and swimming going on this week, you might have missed some of the great creatives that have come out of Adland over the last 7 days. But don’t worry! Unruly is here to help with our weekly round-up of the five ads you should watch right now.
How To Reach The Right Audience And Bring Home Advertising Gold
Let the games begin! With 55 Gold medals already given out, the 2016 Summer Games are in full swing. And this year advertisers have brought their A-game with the top shared Olympics ads already reaching more than 2.3 million shares.
Fashion Shows & Beckham’s Woes: Most Shared Ads Of July 2016
With the Rio Olympics dominating the conversation, it’s no surprise that July’s top 10 most shared ads are feeling particularly sporty. Whether you’re in it for the athletic prowess or simply national pride, this month’s ads offers something for every kind of sports fan. As predicted, Channel 4’s ‘We’re The Superhumans’ leads the pack, and rightly so. A kinetic and inspiring mix of athleticism, big band swing and perfect comic timing, Channel 4 have produced one of 2016’s best sports adverts in their ode to the Paralympics. Building on the success of 2012’s ‘Meet the Superhumans’, the television channel zipped ahead with over 1,200,000 shares.
Unruly’s Haruyo Kagawa Included In Campaign Asia’s ‘Women To Watch’ 2016
Unruly’s Country Manager for Japan, Haruyo Kagawa, has been recognised as one of the ‘Women To Watch’ in APAC by publication Campaign Asia and agency TBWA. Haruyo, who joined Unruly in June 2015, was selected by the publication for her role in ‘advancing the use of digital platforms to build brands in Japan’.
Tennis Pros & Rowing Woes: 5 Rio Olympics Ads You Should Watch Right Now
The Rio Olympics are officially about to begin! As we approach the opening ceremony of the world’s greatest sporting event, we thought we’d run you through a list of five of the best Olympics ads out there. And, with some Olympics campaigns already looking ready to take home the gold, we thought we’d focus on a few of the ads you might not have seen.
From Olympic Gold To Super Bowl Rings: Tips & Lessons For Advertisers
The Super Bowl is the most anticipated sporting event of the year…. unless it’s an Olympics year. But what are the Big Game do’s and don’ts that Olympics advertisers can apply to make the most of their summer campaigns? Well since the Olympics ads have beaten the Super Bowl videos hands down – we’ll share 3 tips Super Bowl brands can apply in 2017 too!
