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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Unruly & News UK Shortlisted For CIM Marketing Excellence Awards

    Unruly has been shortlisted for two CIM Marketing Excellence Awards. News UK and Unruly are finalists in the ‘Best Partnership Marketing Campaign’ category for our collaborative marketing efforts at last year’s Cannes Lions. Unruly and Alpha Grid have also been shortlisted in the ‘Best Use of Data and Insight’ category for our joint research on the online video habits of business leaders.

  • Life Beyond The View: It’s Time For Advertisers To Rethink Measurement

    Phil Townend is Unruly’s Chief Commercial Officer, APAC The explosion of branded video content and native marketing in all its various forms defines a new chapter in the story of advertising. As the platforms and tech become increasingly sophisticated, we have access to more data than ever before, but we need to be planning and managing our media in new ways.

  • Viral Review: Nike And Kevin Hart Keep On Running

    This article was originally published on Campaign Nike: The Man Who Kept Running feat. Kevin Hart Rating: 7/10 Few brands have advertising ambitions as grandly cinematic as Nike. Over the years, they’ve produced globe-trotting epics, arthouse dramas, thrilling documentaries and even their own Pixar-style fantasias. But besides creating their own blockbusters, the brand also has its own storied history on the silver screen, from Marty McFly’s future boots to Bill Murray’s absurd slippers from ‘Lost In Translation’.

  • 10 Happy Ads From 2016 To Get You Through #BlueMonday

    Feeling particularly sad today? Life getting you down more than normal? Are your cornflakes particularly soggy today? Your commute extra annoying? Well, don’t worry – there’s a reason for it. That’s because today is officially  the saddest day of the year. Yeah, if you thought this week could not get any gloomier with Friday’s inauguration of Donald Trump as President of the United States, guess again. Back in 2005, Dr Cliff Arnall came up with a formula for predicting the saddest day of the year based on such things as the weather, debts, time since Christmas and motivation. And today’s the day.

  • Chainsaws & Minotaurs: 5 Ads You Should Watch Right Now

    2017 is in full swing – and so is Adland! As the new year campaigns begin to roll out, Unruly is here to share our weekly selection of the best 5 ads you can watch right now. This week’s list features an ad telling you to get up and go, an ad telling you to put your feet up – and a man with a chicken on his head.

  • Post-Human Advertising: Does AI Spell The End Of Media And Marketing As We Know It?

    This article was first published on The Drum. Technology cycles like this: magic, mainstream, mundane. Artificial Intelligence is firmly in its mainstream moment and is becoming so embedded in the everyday that we risk not noticing it at all. Self-driving cars, humanoid robots and Go grand masters may grab the popular imagination, but it’s the way that AI is seeping into everything from voice recognition to fast food delivery that better illustrates its quiet ubiquity. Alexa and Siri don’t just seem to be getting smarter, they are getting smarter, day by day, along with most other connected devices.