The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
News You Can Use: Unruly Predicts The Future
Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend. This week News Corp unveiled a new platform that harnesses the combined power of its first-party data, while a survey conducted around invalid traffic rates revealed the value of third-party certifications.
Unruly’s 9 Predictions for Adland 2018
2017 was a massive year for Adland. Brand safety and transparency dominated the conversation, smart devices captured marketers’ imaginations, and the importance of quality creative was highlighted by some truly spectacular campaigns. But what does 2018 have in store? Will it be the year that augmented reality takes over? What will brands do to make the most of the increased importance of voice search?
The Home Show: Advir And The Future Of Virtual Reality SSPs
The Home Show is a new series from Unruly which looks at how connected devices and emerging tech are changing the way brands speak to consumers. In the series our futurist, Simon Gosling, chats with innovative businesses and individuals whose products and ideas are disrupting their industries.
The ad formats everyone hates
As part of its mission to make online ads less annoying and intrusive, the Coalition for Better Advertising (CBA) has issued a guide as the ad formats that off-limits for North America and Europe, based on comprehensive research involving more than 25,000 consumers. The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. The following ad experiences are the ones deemed to have fallen beneath the threshold of consumer acceptability. Four types of desktop web ads (six tested ad experiences) and eight types of mobile web ads (twelve tested ad experiences) fell beneath this threshold. Here’s the list in summary: Pop-up ads (desktop + mobile) Pop-up ads
Heathrow And M&Ms Get Nostalgic: 5 Ads You Should Watch Right Now
Every month Unruly scours the corners of the web for the funniest, saddest and weirdest ads around – then we put them into a handy list so you can catch up before the weekend. This month’s batch includes holiday ads and sequels galore from brands like M&Ms and PlayStation.
John Lewis Ads Are Losing Christmas Magic, New Unruly Data Suggests
The launch of the John Lewis Xmas ad has become as much a part of the Christmas experience for Brits as watching “It’s A Wonderful Life”, moaning about sprouts and your nan dozing off in front of the Queen’s Speech after one too many Babychams. But new research released today by video ad tech company Unruly suggests the retail store’s annual festive treat could be losing its Yuletide magic.
The Home Show: KidsKnowBest Is A Review Site By Kids, For Kids
The Home Show is a new series from Unruly which looks at how connected devices and emerging tech are changing the way brands speak to consumers. In the series our resident Futurist, Simon Gosling, chats with innovative businesses and individuals whose products and ideas are disrupting their industries.
Your Programmatic Traders Are Being Catfished – Ads.txt Can Help
This article from Unruly COO Kenneth Suh originally appeared in Mediapost Catfishing doesn’t just exist in the world of online dating. Ad buyers have been caught up purchasing inventory for what they think are premium sites, when in reality the ad placement shows up on a different site.
News You Can Use: Premium Publishers Team Up & BBC Sees Vertical Growth
Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend. This week Unruly partnered with The Guardian, The Telegraph and News UK to launch The Verified Marketplace – bringing together some of the most established news brands in the world in order to offer advertisers a compelling new way to buy premium, trustworthy video inventory at scale.
