The Home Show: Advir And The Future Of Virtual Reality SSPs

The Home Show is a new series from Unruly which looks at how connected devices and emerging tech are changing the way brands speak to consumers.

In the series our futurist, Simon Gosling, chats with innovative businesses and individuals whose products and ideas are disrupting their industries.

This week Simon sits down with Sam Huber from ad tech company Advir, which is building a next-generation, supply-side platform that delivers ads in virtual reality.

Sam and Simon talk about the future of VR tech and also discuss attitudes towards non-intrusive, polite advertising in immersive environments.

To this end, Advir sits on the board of the VRARA Advertising Committee and is a founding company of the VR/AR Pledge.