The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Brands, GIFs, and Rock N’ Roll
It’s a familiar story: a gothic mansion; a chic party; bourgeois guests; a mystery unfolds; and in the end the butler did it. ‘The Mystery At The Mansion’ is a popular (perhaps overused) trope in thriller fiction, but New York City alternative rock band, The Pains of Being Pure at Heart, has given it fresh life by combining it with cyberculture in their new music video. Created for their new single, “Simple and Sure”, it’s comprised solely of GIF-inspired shots. Various party-goers are locked in a GIF-like oscillation, seemingly moving to the rhythm of the music. According to Pains lead singer, Kip Berman, the video was inspired by what he considers to be the pervasive usage of GIFs as a substitute for written journalism.
Most Shared Ads of March 2014: Wren Video Takes Top Spot But It’s Far From A Perfect Kiss
Kissing – it’s just plain gross, right? Well, that’s what I thought until I saw “First Kiss”, which tops this month’s Global Ads Chart round-up. Splitting a group of (photogenic) strangers off into pairs, the teams were asked to kiss for the first time on camera. At first bemused, then hesitant, the pairs finally accept their fate, eventually succumbing. If this sounds like a more couple-friendly version of Saw, then you’re not far off the money. The one thing that did not cross my mind, however, while watching Tatia Pilieva’s short film was ‘what a great ad’. Not because it’s not ‘great’ – the numbers do not lie, after all. Since it was uploaded on March 11, the video has had its own love affair with the internet, the
Eyeka & Unruly Partner To Launch Always-On Social Content Solution For ROI-Driven Marketers
Partnership helps advertisers keep up with demand to create and distribute content 365 days a year. March 18, 2014 – Advertisers will now be able to produce, distribute and measure end-to-end social campaigns across the web thanks to a new global partnership between marketing technology platform Unruly and eYeka, the leading crowdsourcing community. Marketers are struggling to deliver the high volume of branded social content that social channels demand. According to the 2013 Chief Marketer Social Media Survey, 37% of marketers feel that creating social media content is too time-consuming, while 13% don’t know what content to create and 29% feel that there is never enough fresh content. The new partnership between video specialists Unruly and crowdsourcing platform eYeka will help ROI-driven marketers keep up with the ever-increasing demand
Campaign Asia: Unruly Brings Its Approach To Viral Video To Asia
ASIA-PACIFIC – Video platform Unruly has opened its Asia headquarters in Singapore and plans to expand operations to Japan, Australia and South Korea. 17 March 2014, by Byravee Iyer. Read the full article in Campaign Asia here At present, Unruly has 12 offices including London, New York, San Francisco, Hamburg and Paris. Phil Townend, the company’s Europe, Middle East and Africa MD, will relocate to Singapore to lead the regional rollout.
Unruly Named One Of The Best Companies To Work For In The UK By Sunday Times
Unruly named one of the best companies to work for in the UK by Sunday Times. The champagne was flowing last night as Unruly celebrated being named among the best companies to work for in the UK. Ten Unrulies representing various teams from across the company were at Battersea Evolution yesterday to pick up our award after being named in The Sunday Times’ supplement ‘100 Best Small Companies To Work in 2014’.
Sochi 2014: Which Winter Olympic Ads Are Attracting The Most Buzz Online?
The Winter Olympics has arrived with a bang – and we’re not just talking about the jammed door US bobsleigher Johnny Quinn smashed his way through. We are only days into the Sochi Games and we’ve already seen gold medals galore, some nasty falls and even a GB athlete winning a medal in the snow! Wonders will never cease. But how are advertisers faring off the snow? Which ads are creating the most attention online? And, most importantly, are advertisers making the most of this huge opportunity?
Most Shared Ads Of January 2014: Devil Baby Runs Riot
It looks like rumours of the death of prankvertising have been greatly exaggerated. There were fears the biggest social video trend of 2013 had played its last prank; that the joke simply wasn’t funny anymore. But you only need to look at this month’s chart to see it’s still alive and kicking – and throwing up on innocent bystanders. That’s right. Despite the Winter Olympics being just around the corner and the dust just settling on the Super Bowl, this month’s chart is surprisingly not led by an ad from one of these two great sporting events, but an ad for a new horror movie. “Devil Baby Attack” is the latest campaign from the dastardly minds at agency Thinkmodo – who last October scored a major viral hit
Unruly’s US President Shares The Secret To Super Bowl Advertising Success
Just what makes a successful online Super Bowl ad? And what can we expect at this year’s event? Unruly’s U.S. President Richard Kosinski answered these and many more questions on a recent trip to the UK. With one of the biggest advertising events of the year due to start in just a few days’ time, Richard gives his thoughts on what a brand needs to do to strike gold at the Super Bowl.
6 Vine Predictions For 2014 – What Does The Short-Form Future Hold?
So, what does the future hold? On a birthday it’s always fun to look back, but when you’re one of the hottest video apps on the planet it’s really all about the future. The signs certainly look promising. Much to no one’s surprise, Vine was one of the top apps downloaded on smartphones in 2013. In fact, last year saw a host of video-based social media apps scrapping for recognition in a rapidly-growing marketplace, with new players, including ephemeral content apps Snapchat, Keek and MixBit. With these new video offerings gaining market traction, video sharing on mobile is rocketing. In fact, according to a recent study from Cisco, two-thirds of the world’s mobile data traffic is expected to come from video by 2017. And mobile video will increase
