The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Every Industry Needs To Learn To Tell Their Story In 6-Seconds, Says Vine Star Jerome Jarre
In the latest part of the Unruly Vine series, we spoke to Jerome Jarre, co-founder of Grapestory and arguably one of the most well-known short form video makers on the planet. In fact, the Frenchman is the 4th most followed to date, with an astonishing 6 million followers. Jerome spotted the potential of Vine from day one and took it upon himself to get out there and share the love. In fact, he’s even got his own hashtag #lovelifelikecrazy, he’s so passionate about it. He’s come along way in just over a year and a half. He risked it all to follow his heart and with a little help from some friends along the way has certainly made a name for himself. We caught up with the entrepreneurial Vine
7 Key Findings From The Science of Sharing 2014 White Paper
We still have more than a week to wait until the World Cup kicks off, but already brands are winning big in Brazil. Despite not a single ball being kicked in anger, Nike, Samsung and Castrol have scored some nice early wins, putting them ahead of the rest in our #Braziliant Brands Tracker.
Tech Titans Clash At Tech City’s Ping Pong Fight Club
If Ping Pong Fight Club is anything like the movie (and book) which inspired it, then we are already breaking rules 1,2 and 3. But how can we not talk about Ping Pong Fight Club? Set in the heart of Tech City, just off Brick Lane, employees from some of the biggest tech companies in London battled it out the only way they know how – through their love of wiff-waff. Crossing paddles in front of a baying crowd of more than 1,000 people were 64 sultans of ping from 16 different firms, including Facebook, Moshi Monsters, Decoded, lastfm, Spotify and, of course, Unruly.
Can You Spot The Latest Addition To The Unruly Trophy Cabinet?
Unruly was awarded a special commendation at today’s Santander Breakthrough 50 award ceremony to celebrate the 50 fastest growing companies in the UK. Sarah Wood, co-founder and COO, and Scott Button, co-founder and CEO, joined 50 of the UK’s rising businesses to celebrate. They lifted the award on behalf of all the Unrulies who make Unruly what is is today by embracing change, sharing the love and delivering wow every single day!
World Cup 2014: Hey Maca-Rooney! New Football Song Will Be Stuck In Your Head All Day
As the England squad set off for Brazil (by way of Miami) and World Cup fever starts to take hold of Ad Land, Unruly is really pleased to be supporting our friends at Street League by promoting this cheesy-but-weirdly-catchy World Cup song – the Macaroony, a new take on an old dance-floor favourite… It’s created by Deon Sensky and Dan O’Doherty and profits will be going to support the awesome work that the Street League charity does, using football to help youngsters back into work. #sharelove
Nike, Samsung and Castrol Top Unruly #Braziliant Brands Tracker
Only 1 of the top 3 most shared brands is a World Cup sponsor. Nike, Samsung and Castrol are the brands leading the race to become the social video football champion of 2014. With only 2 weeks to go until the FIFA World Cup kicks off in Brazil, marketing technology platform Unruly has revealed the 11 advertisers whose football ads have attracted the most shares online.
How World Cup Non-Sponsors Can Make Most Of Social Video Strategy
The next World Cup in Brazil may be months away, but brands, agencies (and probably some footballers too) are already gearing up for the prime marketing opportunity of the year. Brands internationally are already spending $1.6 billion (source: IEG) on sponsorship fees for next year’s World Cup, more than double than what was spent on the 2012 Olympics. But the good news is you don’t have to fork out on huge sponsorship fees to be a big hit. Unlike the tournament itself, you don’t have to be in it to win it!
Unruly Named As AOP Awards Finalist For Second Year Running
Unruly Named As AOP Awards Finalist For Second Year Running. Well done Ops Legends! The Unruly Operations Team has been nominated for the AOP Digital Publishing Awards for the second year in a row. The Awards recognise and champion excellence in digital advertising, reflecting the innovation and enterprise that characterises the industry.
Vine Series: YouTube Star Zach King Finds True Fame On Vine
It’s hard to locate any well-constructed list of top Vines these days without coming across video content created by Zach King. The content wizard is certainly enjoying a lot more than just six seconds of fame. Zach, who incorporates magic into a lot of his Vine content, has amassed more than 1.3 million followers on Vine and has even made an appearance on The Ellen Degeneres Show. So when we had the chance to sit down with him this week to discuss what tips he has for fellow Viners hoping to follow in his footsteps, we grasped at the opportunity. Whether you’ve never made Vine content before but are thinking about it, a Viner hoping to take your content to the next level or a marketer thinking about distributing short-form content in
