Unruly Named As AOP Awards Finalist For Second Year Running
Unruly Named As AOP Awards Finalist For Second Year Running.
Well done Ops Legends!
The Unruly Operations Team has been nominated for the AOP Digital Publishing Awards for the second year in a row.
The Awards recognise and champion excellence in digital advertising, reflecting the innovation and enterprise that characterises the industry.
The shortlist also includesIPC Media and the Telegraph. The shortlist for the digital category was announced almost a week after all other categories were released, due to the fact that the quality of the entries were so high the judges needed more time to confer and decide! The full shortlist can be viewed here.
The Unruly team has been shortlisted due its renowned agility and deep commercial understanding. During 2013, Unruly released several new products to help leading advertisers and brands solve their toughest marketing challenges and keep ahead of the curve. Innovations included a skippable In-Stream format, which marked Unruly’s entry into the programmatic ecosystem, a 360 product set for Vine and Unruly ShareRank, an algorithm to predict the shareability of an ad before it launches.
This meant that the UK Operations team had to quickly develop skillsets within new areas of online video, using their commercial understanding, technical ability and agile processes. It’s a challenge that they more than rose to, using a combination of training and development, attending cross company squad meetings and feeding into product development iterations.
Glen Duncan, Global Operations Director at Unruly said, “It’s a privilege to have been shortlisted for this award again and to be listed among other industry-leading digital companies. Our mission as a company is to deliver the most awesome social video campaigns on the planet and the whole Operations team takes delight in delivering wow and sharing the love with our clients, smashing their expectations and KPIs.
“We’ve worked with over 450 advertisers across 3,600 campaigns so far, including the record breaking Dove Real Beauty Sketches, Three’s #Singitkitty, Castrol’s World Cup hit Footkhana and Mercedes’ Magic Body Control. The A+ players in our Operations team use their nous and our proprietary technology to consistently knock it out the park for our clients.”
The six month entry and selection process will culminate in a huge celebration at the awards ceremony on 3rd July at Roundhouse, London. Stay tuned for further updates!