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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Why South Korea Moves Faster And YouTube Isn’t Everything: Surprising Findings From Unruly’s Latest White Paper

    The social web connects disparate people through globalised content sharing, but the world still isn’t as small as we might think it is. What turns one social video into a viral phenomenon in Brazil, while it barely leaves a mark in the UK? Why do certain emotional triggers work gangbusters in some countries but leave others nonplussed? Our latest report delves deep into these questions, tracing out the invisible borders of the social web. The Geography of Sharing, produced from data provided by Unruly ShareRank, Unruly Analytics, Unruly Activate and the Unruly Viral Video Chart, reveals vital differences between the world’s social media landscapes, and how brands can understand their target markets even better. More importantly, the report also underlines the characteristics that unite nations across the world, and

  • Sumo Clashes and Fake Eyelashes: 6 Branded Vines You Should Watch Right Now

    As brands increasingly turn to Vine to connect meaningfully with their audiences, there is ever more potential to explore the platform’s creative possibilities. However, with over 40 million registered users, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here: in just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round-up we watch sumos battle, see some vinyl-smashing shoes and finally learn how to remove sticker residue. Enjoy!

  • Vine Inspiration Can Often Come From The Most Mundane Places, Says Pro Viner Dylan Blau

    The Unruly Vine interview series has become the go-to place for marketers looking to make the most of the hugely popular micro-media video platform. It’s also a chance to learn a little bit more about the people behind the most famous branded Vines on the web.    This week we caught up with stop-motion supremo Dylan Blau. We were lucky enough to meet Dylan at Social Media Week London, where he had been commissioned by Microsoft to run a Vine creation station with fellow pro Viner, Yves Das. After a busy Halloween content schedule, I caught back up with Dylan to pick his brains about Vine. Here’s what Dylan had to say:

  • Monkey Business And Musical Shelving: 6 Branded Vines You Should Watch Right Now

    With over 40 million highly-engaged users and the introduction of ‘loops’ as an all new popularity metric, Vine is seriously hot stuff right now. However, with floods of short-form content engulfing the Open Web, it’s not always easy to find the most engaging content. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right. In this week’s round-up we watch a mustachioed monkey, a headless Hyundai driver and a shocking mobile phone. So cancel your plans for the next half-minute and enjoy!

  • Winter Is Coming And So Are The Christmas Ads

    There are no winners and losers on Christmas day, except maybe when it comes to share-happy brands. As with “water cooler events” like the World Cup or the Super Bowl, Christmas is heavily-contested marketing ground, with brands teasing their advertising strategies months ahead of the big day. Though we’re still weeks away from popping the first box on our advent calendar, plenty of brands have started throwing their novelty Santa hats into the ring. And it’s easy to see why. According to Unruly’s Viral Video Chart, two of the twenty most-shared viral ads of all time are Christmas spots, accruing nearly five million shares between them. The question is: who’s found a gift in their stocking and who’s found coal? Christmas advertising is a delicate art, and John Lewis’

  • The John Lewis Xmas Ad Is Here: Get Ready To P-P-P-Pick Up A Handkerchief

    Say hello to Monty the penguin – the lovelorn bird who looks destined to capture the hearts of many across the land this Christmas. That’s right, after weeks of speculation, John Lewis finally released its Christmas ad this morning – and it’s no turkey. Yep, they say if it ain’t broke, don’t fix it – and the two-minute film, once again created by Adam&Eve/DDB – the agency behind many of the UK retail store’s Xmas hits – sticks to the tried-and-trusted formula that has made their ads such a Christmas staple. Sappy cover version of a classic song – check! Cute storyline that will inevitably make your eyes water – double check! So be prepared for an all-out assault on your emotions.

  • 8 Tips On How To Create The Perfect Christmas Ad

    Christmas has arrived! Sure, it may be more than a month till Jesus’ birthday, but John Lewis has just unleashed its festive offering upon the world. Hooray! Yep, be prepared to fall in love with a little penguin called Monty, but be warned: it could make your eyes water. The UK retail store’s commercials have become as much a part of Christmas as turkey, family squabbles and your gran falling asleep after one too many sherries. So much so, it’s annual festive fare has become the unofficial start of the Yuletide period. And, quite frankly, we can’t wait. Sure, some Ebeneezers will be grumbling ‘humbug’ under their breaths at the faintest hint of a bauble or Christmas jingle, but consumers are already feeling feverishly festive. According to retail