With over 40 million highly-engaged users and the introduction of ‘loops’ as an all new popularity metric, Vine is seriously hot stuff right now.
However, with floods of short-form content engulfing the Open Web, it’s not always easy to find the most engaging content. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.
In this week’s round-up we watch a mustachioed monkey, a headless Hyundai driver and a shocking mobile phone.
So cancel your plans for the next half-minute and enjoy!
6. PG Tips
PG Tips enters our chart this week with some amusing monkey business; this timely Movember-themed video is already growing on us.
5. Hyundai USA
With its stop-motion mascot Hank, Hyundai USA’s latest Vine highlights the automaker’s new Destination Search feature, in partnership with Google. If you can get your head around the interface, it’s fair to say you’ll never take a wrong turn again.
Vine-savvy brand Lowe’s stays in tune with the times by building on the buzz around Black Friday. It’s a nice counterpart to its campaign of how-to Vines and continues to demonstrate the brand’s mastery of the platform.
3. Bank of America
Money may not grow on trees, but Bank of America can still show you how to increase your savings. The bank’s #BetterMoneyHabits campaign makes brilliant use of Vine’s ability to inform as well as entertain.
Verizon Wireless USA sparks our interest in Motorola’s Droid Turbo mobile with this creative animation. Taking just 15 minutes to turbo charge its battery, just think of all the Vines you could watch while you wait…
1. Burt’s Bees
Sweet-voiced Vine musicians Us The Duo try out Burt’s Bees’ lip balm in this musical video. With over 22 thousand loops, enlisting short-form celebrities is something brands should definitely give an ear to.