As brands increasingly turn to Vine to connect meaningfully with their audiences, there is ever more potential to explore the platform’s creative possibilities.
However, with over 40 million registered users, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here: in just 36 seconds, you’ll know which brands are doing Vine right.
In this week’s round-up we watch sumos battle, see some vinyl-smashing shoes and finally learn how to remove sticker residue.
6. Disney Parks
Another colourful video from Disney Parks celebrates Mickey Mouse’s birthday in 8-bit graphic glory. Kudos for their attention to detail, including the retro chiptune music and the mouse-shaped clouds.
The enduring battle for the front seat adopts an epic tenor in this hilarious video for Ford. If you can spare the time for one of these matches rather than, say, just tossing a coin, you can always keep an inflatable sumo suit in the glove compartment.
Brands can turn the tables on Vine by interacting with their fanbases. This partnership with the Chuck Hack creative community, which adapts blank Converse All Star sneakers into unique creations, may well drive record-breaking sales.
3. Verizon Wireless USA
Seeking to encourage girls to take science, technology, engineering and math (STEM) subjects, Verizon Wireless USA made this excellent Vine in support of the brand’s #InspireHerMind campaign. With a simple but powerful visual conceit, it contains all the elements of a great short-form video.
2. Benefit Cosmetics
Vine comedian Brittany Furlan lends her signature self-deprecating humour to this great ad for Benefit Cosmetics.
1. Mr. Clean
Our top Vine of the week sticks out a mile. Unsuccessfully peeling off label residue is a near-universal annoyance for consumers, and Mr. Clean debuts a long awaited solution here in its Magic Eraser.