The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Viral Review: ‘Kids Read Mean Tweets’ Campaign Packs An Emotional Punch
This article originally appeared in Marketing magazine The Canadian Safe School Network – ‘Kids Read Mean Tweets’ Rating: 8/10 Anyone who frequents YouTube’s frontpage is likely to be familiar with the ‘Celebrities Read Mean Tweets’ web-series. Even if you’ve never watched a single video, the catchy, click-happy title explains itself perfectly. A highly viral segment on US talk show host Jimmy Kimmel’s late night show, the clips feature famous faces taking turns to read aloud the worst the internet can throw at them. Recent editions have featured the likes of Britney Spears, Adam Sandler and President Barack Obama. Yes, even him.
How To Protect Your Brand From Ad Fraud Online
Afraid that your ads are being served to a large percentage of non-human traffic, or “bots”? With 67% of buyers still unsure how viewability is measured and an estimated $6.3 billion loss to bots next year (Association of National Advertisers), you’re not alone with that concern. Unruly New York hosted its second brand safety breakfast series alongside Integral Ad Science to discuss ad fraud, as well as talk about ways to deliver fraud-free, viewable campaigns. Unruly offers third party brand protection via a long standing partnership with Integral Ad Science to validate the quality of our traffic.
Bionic Arms And Durex Charms: 5 Ads You Should Watch Right Now
A seven-year-old is given a bionic arm by Iron Man and Durex explains how turning off can be a real turn on. Yep, it’s just another week in Adland. But which are the ads to look out for? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time getting lost in the land of cats, goats and laughing babies. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
Fighter Jets and White House Reps: 6 Branded Vines You Should Watch Right Now
Brands are quickly recognising the influence of video sharing platform Vine and going head to head to battle it out for the attention of its 40 million highly-engaged users. With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done. In this week’s round-up, we have fighter jets and weightlifting from US VP Biden. Enjoy!
Programmatic Video #WotW: What Is A Data Management Platform (DMP)?
Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014. There’s clearly a knowledge gap between the programmatic front lines and everyday marketers, making 2015 a key year for programmatic education. As with any burgeoning new trend, one of the main
Why Nostalgia Is Such An Important Emotion To Online Advertisers
‘Nostalgia ain’t what it used to be’ goes the old joke, but is that actually true? Since the 17th Century, when Johannes Hofer first diagnosed the newly-coined term ‘nostalgia’ as a neurological disease common in Swiss mercenaries, our perception of the condition has changed a little. These days you’re more likely to find overt nods to nostalgia in the world around you. Whether it’s Instagram filters aping Polaroid style, Shoreditch cereal cafes, or Hollywood producing not one but two Ghostbusters reboots, relics of millennial youth are popping up all around us. The past may be a foreign country, but that doesn’t mean people have stopped visiting. Brands have noticed this too. While BuzzFeed rose to prominence sentimentalising 80s and 90s youth culture in list form, the world’s largest
Social Video Comes Of Age With The Release Of The Social Video Code of Conduct (SVCoC)
We’re very excited about today’s launch of the Social Video Code of Conduct by ABC. It’s a crucial step in the evolution of a video format that can finally alleviate industry concerns over brand safety and give brands and media agencies the confidence they need to work with vendors at scale, ensuring that diversification of spend within online video will continue to be a trend, not an anomaly. The Social Video Code of Conduct is the culmination of a four-year journey for social video – it was 2011 when the IAB UK recognised a shift in the momentum of user-initiated branded content, including it as its own category in its twice-yearly Internet Advertising Revenue Report. Whether it’s the explosion in branded video sharing – which has increased
Bacon & Eggs And Prince Harry’s Legs: 5 Ads You Should Watch Right Now
A sneaky peak at the Queen in bed and a hairy mole rising up the ranks to become an unlikely advertising superstar. It’s just another week in Adland. After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time getting lost in the land of cats, goats and pimple-popping clips (you know who you are). So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
Saying Goodbye To Spring And Cars That Ping: 6 Branded Vines You Should Watch Right Now
Vine has paved a whole new way for advertisers to communicate with their target audiences. After attracting over 40 million highly-engaged users in just two years, it’s already one of the most influential video sharing platforms out there. However, it’s not always easy to grab consumers’ attention in just six seconds. So we’ve put together a list of six best branded Vines that won us over this week. In this week’s round-up we have tablets floating in the sky and cookies catching our eye. Enjoy!
