Android Is Most Shared Brand For Social Video In 2015

Unruly data reveals Mercedes-Benz, EDEKA, and adidas as top brands of 2015, celebrated at the Unruly Video Sharing Awards (VSAs), the only event to honor advertisers’ social video success

Tuesday, December 15, 2015 — Android is the most successful social video video brand of 2015, according to new data released today by video ad tech company Unruly.

The brand’s video campaigns have attracted more shares online this year than any other advertiser, thanks largely to its record-breaking spot “Friends Furever”, the most shared ad of all time (6,432,921 shares), which was launched in February 2015.

Google Android’s video ads generated 6,587,498 shares altogether, putting it ahead of Red Bull (6,189,087 shares) and Samsung Mobile (4,704,471 shares) in second and third respectively in Unruly’s round-up of the most successful social video brands of the year.

It also means Google’s mobile operating system picks up the award for the Most Shared Brand of 2015 at the Unruly Video Sharing Awards (#VSAs), the only event of its kind to honor the year’s social video stars. Other brands to pick up awards include Mercedes-Benz, which won Autos advertiser of the year, Budweiser, which picked up the prize for the most shared Alcohol brand of the year, and Red Bull, which finished top in the Food and Beverages category.

Unruly co-founder and co-CEO Sarah Wood said: “Based on actual sharing data rather than subjective points of view, the Unruly Video Sharing Awards (#VSAs) are a people-powered celebration of the best social videos of the year and the brands that have moved and entertained us over the last 12 months. Online video remains the most impactful medium of our time for anyone wanting to engage an audience and spread a message, whether that’s brand advertisers or social campaigners.”

Other VSA winners include adidas, which finished ahead of Nike in the Apparel category, AT&T, which topped the Telecom category and EDEKA, which won awards for the most shared Retail, German and Holiday ad.

The winners were unveiled during an awards ceremony hosted on Twitter at 11am EST/ 8am PST/ 4pm GMT. Anyone wanting to find out the category winners can use the hashtag “#VSAs” to see who picks up a coveted Golden Cat award. A full list of winners can be found here.

Methodology

The Unruly Video Sharing Awards (#VSAs) are based on the number of shares tracked between January 1, 2015 and December 10, 2015. Data comes from the top 6,000 most shared videos during this period.

The data was sourced using Unruly Analytics™. Brands’ social video success is ranked by the number of shares they attract across Twitter, Facebook and the blogosphere as opposed to the number of views. As such, it’s a true measure of a brand’s viral success, ranking branded content by the volume of active pass-on rather than the more passive metric of video consumption (views).

UNRULY, UNRULY ANALYTICS and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.

About Unruly

Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues.

With 3 out of every 4 video views now taking place outside of YouTube, 90% of Ad Age 100 brands have already used Unruly to connect with audiences at speed and scale across the Open Web.

Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.35 billion monthly unique users across mobile, tablet and desktop devices.

UnrulyX is the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB.

Unruly employs 200 people across 15 offices, with regional HQs in London, New York and Singapore. Its super power is emotional ad tech. Its secret weapon is passionate people on a mission to #DeliverWow.

Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in September 2015.

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