Unruly’s Senior Insight Manager Joins Behave Podcast To Talk New Peak-End Rule Research

On behave’s latest podcast, host, Pedro Martins chats to Unruly’s Senior Insights and Solutions Manager Alex Maguire and Graham Page from Affectiva about their new peak-end rule research.

Unruly and Affectiva’s recent research with Richard Shotton builds on the effectiveness work by Peter Field and Les Binet, proving that Noble Prize Winner Daniel Kahneman’s peak-end rule can positively work in advertising.

They discuss how you can practically apply behavioural science to ensure your video ad is the one that is remembered and for the right reasons.

Listen now!

To learn more about the peak-end rule, and hear about our other research projects click here to check out our series of virtual presentations, presented by our Insights team.

Behave is part of the Total Media group and their series of behavioural science podcasts dig into and showcase the practical benefits of layering behavioural insights to deliver more effective marketing results and business growth.

Click here to listen to more podcast episodes from behave.

06/12/202306/09/2023
Tremor International Group Rebrands as Nexxen
The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the rebranding of the products and platforms within its portfolio as Nexxen. The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad. Moving forward, these key business units
05/09/202305/09/2023
In a First, Tremor International to Offer Green Media Products on CTV, Powered by Scope3 Data
Curated deals in the Unruly SSP package supply across display, video and now, CTV based on publishers’ scores against carbon emission measurement methodology With a direct path to purchase from Amobee to Unruly, Tremor’s end-to-end platform cuts energy costs and drives efficiencies across the advertising supply path New York – May 9, 2023 – Tremor International, a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced a global partnership with Scope3, the source of truth for supply chain carbon emissions data, which, in a first for the market, sees Scope3’s carbon emission measurement methodology applied to CTV inventory. Through Unruly, the SSP in Tremor’s platform, buyers
05/02/202305/01/2023
Unruly SSP Partners with TCL FFALCON to Expand Premium TV Inventory Access Globally
Following the integration of the Amobee DSP into Tremor International’s end-to-end platform, advertisers gain direct access to impactful streaming supply in the TCL Channel May 2, 2023 (New York) – Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, and the supply-side platform (“SSP”) in Tremor International’s end-to-end platform, today announced a partnership with TCL FFALCON (“TCL”), a global leading Internet and AI×IoT service platform, providing advertisers with the opportunity to deliver highly impactful, relevant ads to receptive audiences across the US, Europe and APAC. Following the integration of the Amobee demand-side platform (“DSP”) into Tremor International’s end-to-end platform, the partnership between TCL FFALCON and Unruly grants advertisers leveraging Amobee direct access to TCL FFALCON’s innovative ad units on premium CTV/OTT inventory