Data-driven insight for brands
Using proprietary data on consumer behavior and video sharing trends, we regularly make our research findings public. We enjoy collaborating with leading academics from around the globe including scholars at Harvard Business School, the University of Cambridge, Stanford University and the Ehrenberg-Bass Institute for Marketing Science to help advertisers inform their video marketing strategies.
The Science of Sharing: TV Promos & The Millennial Shift
How to get millennials viewing your promos, driving word of mouth & watching TV again.
5 Things You Need to Know About Emotional Advertising
It’s official! Advertising has discovered its sensitive side.
10 Social Video Trends To Look Out For In 2015
What can you expect from video advertising in 2015? We have the answers!
10 Tips To Power Up Your Social Video With Programmatic
Unruly’s top 10 tips to help you protect your brand and avoid potential pitfalls as you make the most of programmatic video.
9 Social Video Trends of 2014
From a newly-crowned most shared ad to new industry standards and evolving ways of buying and selling video inventory, 2014 certainly kept video marketers on their toes.
Unruly Science of Sharing 2014: Super Bowl Study
Using data from Unruly ShareRank™, this report analyzes whether celebrities are worth the budget and the key variables affecting sharing success.
Geography of Sharing
17.9% of Internet users account for more than 80% of video shares.
Download this report to find out how sharing differs around the world.
Science of Sharing 2014: Movies Promo
This report analyzes the unique trending patterns for movie trailers and gives key insights to show how studios can use video to maximize online buzz and drive opening weekend box office revenue.
Economics of Attention Key Takeaways
Learn more about Harvard Business School’s Thales S. Teixeira’s research from The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do About It.
Unruly Social Video Report Q1 2014
This latest report identifies the various verticals, brands and video campaigns making waves across the Open Web.
Top 7 Social Video Trends 2013
2013 was a watershed year for brands using social video. Find out what was trending.
Viral Marketing: The Science of Sharing
Find out which emotional triggers are most likely to get shared online to drive brand recall and which social platforms advertisers can use to grow their market share.
Unruly Instagram Video for Brands
Unruly took a deep dive into Instagram’s video offering and unearthed some remarkable findings.
Unruly Science of Sharing 2013
Why do some online ads attract millions of shares while others largely go unnoticed? Find out in this report which delves into the science behind video sharing.