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  • Viral Review: Apple Channels Sadness & Nostalgia In ‘The Archives’

    This article was originally featured on Campaign Few brands can claim to have had Apple’s overwhelming effect on the culture of video advertising. Though Ridley Scott’s groundbreaking 1984 Super Bowl campaign is rightly cited as a turning point for the medium, with dancing silhouettes and rivalrous friends popping up along the way, the tech giant’s defining marketing moments now surely number in the hundreds.

  • Unruly Scoops Programmatic & AOP Award Nominations

    Unruly has been shortlisted for two awards this week, receiving nominations from both the UK Association of Online Publishers and Marketing Magazine. Our awesome Ops team are finalists for Digital Ad Ops Team Of The Year in the AOP’s Digital Publishing Awards 2017, whilst Unruly as a whole has been nominated for Programmatic Agency of the Year by the Singapore-based Marketing Magazine.

  • Unruly Brings Emotional Intelligence To Video Advertising In Hong Kong And Taiwan

    New emotional testing and targeting capabilities help brands to maximise emotional and business impact of ads SK-II first brand to use both emotional tools in North Asia HONG KONG, TAIPEI – April 20, 2017 – Video ad tech company Unruly today launches a new content testing tool and targeting capability that allows advertisers in Hong Kong and Taiwan to analyse the emotional impact of their video ads and connect with consumers most likely to engage with their content.

  • Case Study: How Private Marketplaces Based On Emotions Lead to Movie Success

    While people eagerly await the 89th Academy Awards, Unruly takes a look at how studios can use private marketplaces to make their movies a smash-hit Despite the Oscars celebrating the best of the best on the silver screen, our data has shown that movie trailers don’t always connect with viewers or drive big box office success. So what can studios do to attract more buzz around their movie trailers? We’ve been working with a major movie studio to bring emotional intelligence to their video campaigns through our Emotional PMPs, which were launched in September.

  • 10 Heartstring-Tugging Ads For Valentine’s Day

    No matter how hard you try, it’s hard to escape Valentine’s Day. Love is most definitely in the air – and it seems nowhere is safe from Cupid’s arrow.  It’s on the TV, in the shops, on the side of buses, all over newspapers and magazines – and now it’s on your favourite video advertising blog.

  • Movie Marketing: 5 Tips To Help Your Campaign Shine

    Meryl is honoured for the 20th time, golden statues are on everyone’s minds, and all the best films are coming out. All that can only mean one thing: it’s officially awards season. Nominees were announced for the 89th Oscar award yesterday, which will be hosted by Jimmy Kimmel on the 26th of February.

  • Red Bull Crowned Most Shareable Video Brand

    Unruly Announces Top 10 Brands In Advance of Annual Video Awards; #TheUnrulies Will Celebrate The Videos That Moved The World LONDON, NEW YORK, SINGAPORE, SYDNEY – January 5, 2017 – Red Bull is the most shared video brand of 2016, according to new data released today by video ad tech company Unruly.

  • Proud Americans And Gloomy Brits – 5 Emotional Insights From 2016

    Political disruption, sporting glory and record-breaking weather – 2016 certainly had its fair share of ups and downs.  But while many news outlets have written off 2016 as the worst in living memory, just what was the mood among consumers? Were people in the UK happier than they were in 2015? Just how did Americans feel about the US Election? Were people around the world really sadder than they were the previous year? Well, using our analytics engine, Unruly Pulse, we can find out.