Unruly named Best Ad Ops Team for the 2nd time!
All smiles for Team APAC last Friday evening as they were dubbed the ‘Best Ad Ops Team’ for the 2nd year running. Held at the JW Marriott in Singapore, The Drum Digital Advertising Awards APAC brought together the elite of the adtech industry across APAC to celebrate and reward their achievements over the past year. Ever since their first win at last year’s awards, the APAC Ops team has been working on… Supersizing Programmatic Releasing new product offerings Expanding and upskilling Team APAC Ensuring the highest level of Brand Safety Continuing to #DeliverWOW for Unruly’s clients through servicing and training We are extremely proud and thankful to have such an awe-inspiring group of Unrulies. Congratulations team! The APAC Ops team consist of 15 highly skilled individuals sitting across
Unruly Ops team shortlisted for Best Ad Ops Team at The Wires!
We’re thrilled to share that our very own Unruly Operations Team are finalists for The Wires Global 2019‘s Best Ad Ops Team award. The Best Ad Ops Team award seeks to recognise the contribution of the often-unsung heroes of online publishing – the advertising operations teams who ensure that all the creative innovations and incremental commercial opportunities are effectively implemented. Announced on stage at ATS London on Monday, we’re shortlisted alongside MediaMath, agenda21 and Audience Store. “We’re so excited to be shortlisted for this award! I couldn’t be more proud of this team who work extremely hard every day to ensure that we smash campaign goals for our clients. I’m constantly wowed by the team’s dedication, intelligence and passion for what they do,” said Hilary
How does Unruly work in the Nordics?
At Unruly we have offices across the world in some of the world’s most iconic cities including London, Hamburg, New York, Chicago, Singapore, and Sydney. In each city, Unruly has experts who know their local market inside out. In this ‘Around the world’ series, we’ll chat to Unrulies across the globe to find out what makes them tick, what exciting things they’ve been up to, and the challenges and opportunities they face in their part of the world. This week we talk about the power of emotions, the value of outstream video, and growing business in the Nordics, with our fun-loving and down to earth Commercial Director, Mikael Englund. Q: Hi, first of all, could you introduce yourself, tell us where you’re based, and talk a bit about
Unrulies shortlisted for Women in Software Power List 2019!
A huge congratulations to our Software Developer, Sarah Young, and our UnrulyEQ Projects Director, Kiran Uppal, who have both been shortlisted for Makers Academy’s ‘Women in Software Power List 2019‘! So what’s this Power List all about? The ‘Women in Software Power List’ is an initiative that Makers launched in partnership with ComputerWeekly and Level39. The award celebrates women who have: Mastered a wealth of new skills and grown professionally in a short space of time Overcome challenges to break into the tech industry Overcome challenges and found their calling in the tech industry Want to inspire other women to do the same Learnt to make an impact in a male-dominated industry Actively encouraged more women to get into tech This is going to be an astonishing list
Decoding the surprises behind this year’s Oscar triumphs
UnrulyEQ emotional analysis decodes audience responses to the trailers behind this year’s big Oscar winners at the 91st Academy Awards. This year’s 91st Academy Awards was full of surprises, and the headline trophies were all hotly contended. But what emotional characteristics did the trailers for this year’s Oscar films have in common, and how successful were they as promotional tools? Green Book: inspiring and successful Oscar Wins: Best Picture, Best Supporting Actor (Mahershala Ali), Best Original Screenplay, Global box office to date: $127.1m The autobiographical story of pianist Dr Don Shirley on a concert tour of the deep south in the early 60s was one of the surprise wins of the evening, and trailer evoked some strong emotions and success metrics. The dominant emotions were Inspiration (24% against
Shockvertising: Dissecting the world’s most shocking ads
As part of our Emotions UNcovered: Surprise and Shock season, we’ve jumped back into our emotional database of over 2.2 million audience reactions to discover how shockvertising is used across the globe, and what effects it has on audiences. Shock is an interesting emotion to look at when it comes to advertising as it is one of the least frequently used psychological responses, with exceptions being action and horror film trailers and public service announcements. US – AT&T: Close to Home – It Can Wait This harrowing ad was commissioned as part of AT&T’s Close to Home campaign which was launched back in 2016 to raise awareness of the dangers of using your phone when you drive. It was released to a polarised opinion with many respondents finding
Online video needs “fundamental rethink”
New research by Unruly, the IPA and renowned marketing consultant Peter Field, reveals link between video content and real-world outcomes but marketers need to find a new approach. New findings have been released from joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands. The ground-breaking study analysed campaigns from the IPA Effectiveness Databank, where video was a key component. “This study confirms that to flourish as a brand-building medium capable of driving long-term growth for brands, online video needs a fundamental rethink of metrics and models, focussing on the creation of intense emotional responses. This is incompatible with current short-form video thinking” said Field. “The assessment of video advertising in terms of
Louise Tullin on marcoms, 2019 plans and being a mum
This week we sat down with our CMO, Louise Tullin, to talk about moving people, what 2019 holds for Unruly, and being a mum. Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly? I am the Chief Marketing Officer at Unruly. That means lots of different things but overall I am responsible for the Unruly brand, with the ultimate goal of moving people: our clients, the publishers we partner with and Unrulies! We really care about our partners and customers so the Marketing and Creative Team around the world work incredibly hard with the rest of the business to try and deliver the most moving experiences. Whether that’s making people giggle with our giveaways, blowing their minds
Elena Corchero on becoming a TechWomen100 winner
Last year I was awarded a place in the TechWomen100 lineup. The list celebrates the achievements of 100 women working in tech across the UK and brings the country’s brightest and most innovative female minds together to help connect and move the tech industry forward. During the evening of the awards presentation, I had the opportunity to speak with a handful of fellow winners about their work, future plans, and opinions on where the tech industry in the UK is headed. It was great to catch up with other tech enthusiasts and find out what they’ve been working on. Aerial robotics The evening began with reception drinks and I caught up with Dr Pippa Malmgren who is the Co-founder for H Robotics. It was interesting chatting with her
